Top Ten Digitalist Magazine Posts Of The Week [March 14, 2016]

Shelly Dutton

On the Digitalist Magazine site, we deliver the top blogs, news, and featured content for professionals looking to grow and gain a competitive business advantage.300w x 200h
We cover hot topics and thought leadership on mobile applications, cloud computing, Big Data, real-time analytics, and the top challenges facing executives and leaders in sales and marketing, finance, human resources, and much, much more.

Each week on the Digitalist Magazine site, we curate and publish the top ten posts of the week from across our content categories. We hope you find these articles valuable, informative, and interesting.

12 Marketing Trends Every Top Brand Needs To Know In 2016
By Michael Brenner@BrennerMichael

Marketers are increasingly moving away from a “Mad Men” advertising era to a digital marketing age focused on the customer experience and journey. What strategies, technologies, and tactics do marketers need to understand to better engage, entertain, and delight consumers? According to a senior executive at Amazon, these are the top 12 trends marketers you should know.

How To Make Your Best Employees Leave
By JP George

As an entrepreneur, you will get to a point where pushing 18-hour days will not get everything done. You need to bring on some good employees. And when you do, be sure to avoid these common mistakes that can repel a good employee to the detriment of your business.

How Government And Business Reduce The Digital Skills Gap
By Susan Walker

The most in-demand jobs today didn’t exist 10 or even five years ago, and the expanding Internet of Things multiplies the need for highly skilled workers. At the same time, 30%–40% of the global workforce is under-utilized, according to The Economist Corporate Network report, Shaping the Future of Work: Technology’s Role in Employment. How can the government and businesses work together to bridge this gap?

How Your Supply Chain Can Drive Digital Transformation For Your Business [INFOGRAPHIC]
By Warren Miller

In a new infographic, IDC explores how digitized extended supply chains can help your organization better align product design, manufacturing, and service to achieve the customer-centricity your business needs to thrive. Explore the top three business priorities and challenges of manufacturers, the importance of implementing an aligned and integrated extended supply chain, and more!

4 Ways Digitalization Is Transforming R&D
By Thomas Ohnemus@OhnemusThomas

From innovation to production to logistics, manufacturers are seeing their operations revolutionized by digital technologies – and that starts with research and development. Here are four key ways digitalization is transforming R&D.

How To Turn Your Website Into A Sticky Lead-Gen Machine
By John Noone@jenoone

According to a PDA Group digital presence check survey, the greatest potential areas for vendor improvement are lead generation and content marketing. Digital is not an option; an on-target and present digital presence must exist to generate leads. Here are five takeaways that we can all apply to our digital agendas to improve online lead conversion in 2016.

Not Offering Flex Time? You’re In Trouble
By Meghan M. Biro@MeghanMBiro

While many companies are offering “in-house” perks like fully stocked fridges, free gym passes, and employee relaxation spaces with Ping Pong or Foosball tables, these benefits aren’t for every business. But, there is one perk that virtually any company would be wise to explore: Flex time. Here are a few things you should consider when moving to more flex time that will keep your employees happy and productive.

The Real Reason Employees Are Leaving Your Company
By Jacob Shriar@JacobShriar

By the end of 2020, two of every three millennials are willing to quit his or her current employer to join a new organization or to do something different. What gives? Are millennials lazy and just inherently disloyal? Not at all. Find out the deeper issues and how companies can fix it before it’s too late.

Are You Social Selling Or Social Spamming?
By Mark Babbitt@MarkSBabbitt

Social media, when used for good, is beyond powerful – it is unifying. And then there’s the dark side: the trolls, drama queens, divas, fakers, takers, and spammers who pollute social media with their own brand of selfishness. The worst part? They don’t see themselves as spammers because they think they are “social selling.” Here are the differences between social selling and social spamming.

Gallup’s Profound Discovery: Engagement Is Driven By Good Managers With Rare Talent
By Mark Crowley@markccrowley

Last fall, Gallup revealed that too many people in supervisory roles today, across all industries, lack the requisite ability to manage. But worse, this important finding uncovered that employee engagement in the 21st century is largely dependent on having a good manager. Restore high engagement by searching for managers with these traits.