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Fishing boat sits on the open sea

Business Technology Platform: A Clear Winner In Today’s Experience Economy

19-Nov-2019 | Emily Mui

Bumble Bee Foods, the NHL, and VINCI Energies find a significant payoff from implementing a cloud platform with services designed for businesses.

Fans in Stadium Cheering

Delighting The Fans: Some Thoughts For Sports Industry Executives

11-Nov-2019 | Mark Lehew

If sports teams don’t make it quick and simple for people to engage at any point in the process, they risk fans dropping out and moving on to something else.

Two friends enjoy a game in a stadium of fans

Leveraging Fan Insights To Grow Revenue: Some Thoughts for Sports Industry Executives

4-Nov-2019 | Mark Lehew

Today, the pressure on sports franchises to grow revenue is immense, and fan data provides great opportunities to do so on a global level.

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