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Fun experience on an amusement park ride

The Experience Business: Some Thoughts For Executives In The Entertainment Industry

10-Jul-2019 | Brenda Boudreaux

Entertainment venues aren't selling tickets, or seats, or concessions. They’re creating experiences, and that experience begins long before customers enter.

Movie goers experience a 3D movie at a theater

Gather By The Flickering Light: Some Thoughts For Executives In The Entertainment Industry

3-Jul-2019 | Brenda Boudreaux

The art of captivating customers is thousands of years old, but it’s more sophisticated than ever. The entertainment industry must take notice.

customer experience, experience economy, engagement

Intelligent Enterprises Make The Experience Economy Click With Consumers

21-May-2019 | Rudeon Snell

Consumer buying decisions are greatly influenced by the quality of the experience they receive from the brand, not just by the brand’s product or service.

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