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Monetizing And Optimizing Content Distribution With Machine Learning And Blockchain

26-Apr-2018 | Himani Sharma

Media companies need a solution for monetizing content and delivering the right content to the right consumer at the right moment. Advanced analytics, machine learning, and blockchain are three disruptive technologies that can solve the twin problems of volume overload and content monetization.

media, digital media, direct to consumer, marketing, bimodal IT

Media Firms And The Direct-To-Consumer Business Model: Why Your IT Architecture May Need A Rethink

29-Jan-2018 | Michael Brenner

Yesterday's IT architecture isn't robust enough to deliver the personalized experience today's consumers expect. Bimodal IT – deploying a modern, digital IT structure atop the existing architecture – balances IT needs with budgetary realities.

video streaming, OTT, marketing

OTT And Streaming: A Far More Agile Approach To Media Distribution

4-Jan-2018 | Michael Brenner

Five key considerations for companies looking to offer over-the-top video content.

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