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Cognitive Technologies Help Media Companies Build Consumer Loyalty

21-May-2018 | Catherine Lynch

In the past, media companies were not in direct contact with consumers and interacted in a mass marketing fashion. Now the business model is changing to direct to consumer, and media companies need to adapt to survive and thrive.

Zoe Saldana: A Mission For Diversity In Hollywood

1-May-2018 | Jane Lu

Latina actress and producer Zoe Saldana shares her experience working to promote more diverse heroes in Hollywood. Michelle King, a leader in UN women’s gender innovation work, spoke with Saldana about the importance of diversity in mainstream media.

Monetizing And Optimizing Content Distribution With Machine Learning And Blockchain

26-Apr-2018 | Catherine Lynch

Media companies need a solution for monetizing content and delivering the right content to the right consumer at the right moment. Advanced analytics, machine learning, and blockchain are three disruptive technologies that can solve the twin problems of volume overload and content monetization.

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