Fixing The Plastics Problem: A Blueprint For Change

Stephen Jamieson

The widespread use of plastics in the early part of the 20th century was the start of a new industrial era. Lightweight, durable, cheap – plastics served many uses from heavy industrial products to the humble shopping bag. Unfortunately, plastics’ greatest attribute, its longevity, has created a global problem. It has become a victim of its own success.

Plastic pollution is ravaging the planet. Imagine dumping a million London buses in the sea each year. That’s equal to the weight of the 12 million tons of plastic we dump in our ocean – each year, every year. We’ve seen plastic contamination affecting more than 700 sea species. It enters our food chain when it breaks down into micro-particles – or microplastics. We reap what we sow. The damage this is doing to our oceans is unfathomable.

World-renowned scientist Albert Einstein urged a different approach. “We can’t solve problems by using the same kind of thinking we used when we created them,” he said.

We never planned or anticipated this level of waste from plastics. The term “single-use” plastics sums up our throw-away society. One single-use plastic bag takes up to 100 years to biodegrade, for example. The inventors and entrepreneurs who first used plastics never gave a thought to sustainability.

That is changing. Last year, the popular BBC nature program Blue Planet II highlighted the plastics problem to a global audience.

But it is individuals that are demanding change and stirring the collective conscience. They are not only adapting their own behaviors but forcing manufacturers, distributors, and recyclers to act too. Since then, government and businesses leaders have been spurred to action.

Together, they are starting to make a difference. We’ve used 80% fewer plastics bags since 2015, for example, after supermarkets introduced a 5p levy – with the government now raising the possibility of increasing that charge to 10p.

That’s all it takes to change consumer habits. When governments, retailers, and consumers come together, we can move (plastic) mountains. This is a blueprint for a new way of thinking about how to solve environmental problems.

The UK Plastics Pact is a prime example of collaboration. It brings together representatives from the plastics industry, government, NGOs, and citizen groups. At its core, the pact has a new economic model; moving away from the linear plastics economy (take, make, dispose) and working towards a circular system. This aims to keep plastics in the economy and out of the natural environment.

The role of tech

For my part, I don’t want to explain to my children why it’s taken us so long to act. Or why 50% of the plastic we use is still single-use or – worse – considered disposable in years to come.

So, I approached my company, global tech giant SAP, to ask for the company’s support. How can we, as a business, help find a solution to the plastics problem? Both management and colleagues provided emphatic support. We also enlisted the support of many of our customers, some of the largest businesses in the world, to provide their own recommendations and input.

In coordination with the UK Plastics Pact and its many members, we’ve come up with a solution that incorporates what we know best – data. We knew there is a tremendous amount of data within the plastics industry. How much we produce, how much we consume, how much we recycle, etc.

But there was no single source of that data.

The recycling system in the UK, for instance, is ripe for innovation. There are 240 waste systems in the UK, each with their own unique capabilities. It leaves many end users unsure about recycling methods or which system to use. The suppliers of plastic products and the waste management systems don’t collaborate. But it doesn’t have to be that way.

We’re now at work creating a “plastics cloud.” We’re exploring how organizations might better share and utilize data that will help better understand the complex supply chain. The vision is that businesses in retail, manufacturing, and waste management all can benefit from using the data. It can help governments at both local and national levels make better policy decisions. They can look at the macro level of the production, distribution, disposal, and re-use of plastics.

One individual, one business, one government won’t solve the plastics problem. But if we start to approach problems with a sustainability mindset, we can start to make a change. There’s a lot of momentum behind solving the plastics problem. If we get it right, we could learn lessons about how we tackle other problems facing our world.

For more on building a better supply chain, see “Tell Me What You Want, What You Really, Really Want”: A Sustainable Supply Chain.


Stephen Jamieson

About Stephen Jamieson

Stephen Jamieson is Head of SAP Leonardo, UK & Ireland. Stephen leads the innovation function at SAP in the UK where he works with organisations to improve performance and find new markets through the use of digital technology and design thinking. From helping a utility company use Machine Learning to improve its response to gas leaks to helping a professional services firm create new digital products in the cloud, Stephen has always been led by a sense of using technology to improve day-to-day life. After watching the BBC’s Blue Planet II on the impact of plastic waste, he made a commitment to his family to act and has since led SAP’s global initiative to help reduce and eliminate plastic waste from the supply chain.