Because of their power and influence, every organization should operate with a purpose that transcends profitability. We know, modern consumers favor organizations that fulfill a higher purpose, so it’s not only smart, it’s the right thing to do.
We work in a world where we could offer significant impact if we strive to improve it through purpose-driven practice. Below are four ways your company can fulfill its purpose through technology.
1. Cut out everything that stands between your customers and what they want
You might not think you serve a higher purpose, but every organization does. Let’s say your company sells cars. Your purpose isn’t to provide customers with cars. It’s to give them freedom and convenience. Focusing on what your customers want delivers to their higher purpose.
Whatever you give customers, machine learning and AI assistants can cut the time it takes for them to reach it. This lets you fulfill your purpose faster every day.
A great example of this is Disneyland. The happiest place on Earth strives to bring people joy. The more its customers enjoy the rides and interact with employees, the more Disney fulfills their purpose. By using real-time analytics, Disney parks can deploy staff to shorten long lines in real time. This helps Disney bring more joy to people (especially parents who would otherwise be waiting in lines with impatient children).
2. Drive the global purpose of sustainability
Beyond giving your customers what they really want, preserving the world is a purpose we all serve. While technology has historically been the enemy of the environment, innovations in sustainability are moving the needle and driving much-needed change in this space.
An excellent example is healthy food maker Danone, which was able to make its product lifecycles almost completely sustainable.
By investing in sustainability innovations, organizations can align themselves with anyone interested in our planet’s survival. After all, they’re investing in the foundation of every organization: the Earth.
3. Sow seeds in emerging economies
As the economies of Africa, Asia, and India advance, organizations must invest in education of their future workforce. As well as fulfilling a noble purpose, advancing education in these areas gives organizations a head-start in securing top talent. It also offers a diverse workforce the skills they will need in a vastly changing world.
Technology is the best way to improve chances for children in emerging countries. This could involve education in critical skills like coding. It could also be as simple as holding virtual conferences with classrooms across the world. Whatever skills you can give to the world, technology enables you to give them to the places that most need them.
4. Connect with those who can help you fulfill your purpose
There is no doubt that technology has brought the world together. Today, you can use technology to integrate your operation with organizations who share your purpose. Whether it’s connecting nonprofits or overhauling your operations, you’ll fulfill your purpose faster by partnering with others.
At SAP we’re driven by our purpose to help the world run better and improve people’s lives. To help you fulfill that purpose, partner with SAP today.