Strategic HR Leadership Future-Proofs Sustainable Growth For Midsize Companies

Brigette McInnis-Day

Part 3 of the series “HR’s Transformational Role in Growing Businesses

It took the interview of a lifetime for me to realize the full strategic power of HR leaders in growing businesses. Meeting with an executive from a large, multinational enterprise, I fielded questions that to my surprise, covered workforce strategies that were similar to those I designed and deployed with a midsize company I was working for at the time.

 That experience, from my perspective, is a testament of how some HR leaders are empowering their growing companies to expand the possibilities of the future of work. Don’t get me wrong – they are still responsible for the human foundational work such as hiring, firing, recruiting, and developing employees as well as managing compensation and benefits paperwork. But many of them are focused on strategic initiatives that contribute significantly to the long-term growth of their midsize companies.

According to the IDC InfoBrief “The HR Role in Best-Run Midsize Companies: Using Intelligent Technologies to Manage the Total Workforce,” sponsored by SAP, HR organizations in best-run midsize businesses are involved in introducing new business models, minimizing compliance or business risks, and supporting digitalization and business transformation. This finding is a stark contrast to the tactical nature of HR organizations in less successful companies – where containing costs and maximizing profit while maintaining employee productivity are the primary concerns.

Source: “The HR Role in Best-Run Midsize Companies: Using Intelligent Technologies to Manage the Total Workforce,” IDC, sponsored by SAP, 2019.

The real power of HR innovation

Experimenting with HR-related activities may seem risky for any business. However, the streamlined, condensed organization of a midsize company allows HR leaders to discover and test new approaches to talent management practices and adjust with tremendous agility and speed.

This attribute is especially crucial as innovation becomes a critical part of HR’s success as a strategic business contributor. IDC revealed that 100% of HR executives from best-run midsize companies are meeting their objectives with creative team building and alignment of HR activities with the natural flow of everyday work.

Source: “The HR Role in Best-Run Midsize Companies: Using Intelligent Technologies to Manage the Total Workforce,” IDC, sponsored by SAP, 2019.

HR leaders are uniquely qualified to help midsize businesses innovate because they put people first and apply lessons learned in practical, yet outcome-focused ways. With the right survey tools and sentiment analytics, they can measure and manage experience close to the entire workforce – from full-time employees to contingent workers – and respond to feedback in real time.

With immediate access to such unfiltered insight, HR leaders can determine the best way to take advantage of a new opportunity and help ignite sustainable growth. They know better than anyone else who their employees are and which experiences are meaningful to them. And given how quickly markets change, this deep understanding of the workforce can help direct transformation efforts and impact the business’s competitive edge.

Discover how HR organizations are influencing the growth of their midsize companies by using modern technologies to more effectively source, train, deploy, and retain their workforce. We invite you to bookmark our series landing page, “HR’s Transformational Role in Growing Businesses,” and check it for new insights and best practices.

In the meantime, check out the SAP-sponsored IDC InfoBrief “The HR Role in Best-Run Midsize Companies: Using Intelligent Technologies to Manage the Total Workforce.


Brigette McInnis-Day

About Brigette McInnis-Day

Brigette McInnis-Day is Chief Operating Officer (COO) of SAP SuccessFactors, where she defines and implements the business strategies needed to achieve sustainable growth and ensure customer satisfaction across our largest cloud organization. Brigette is dedicated to establishing the right goals, culture, and vision and bringing them to life for the entire global organization, including our partners, so that we operate efficiently and effectively and help over 6,700 worldwide customers drive business results through HR digital transformation of their total workforce experience with SAP SuccessFactors solutions.