The SMB Secret To Intensifying Your Competitive Advantage

Eamon Ida

Part 4 of “Analytics Connection for SMBs” series

Most small and midsize businesses (SMBs) are well-aware that their size is their best selling point. Unlike their larger rivals, they pivot and reposition their people, processes, and resources at a moment’s notice. Such speed and agility is certainly a competitive advantage when it comes to adapting to customer feedback and demand, strengthening customer relationships, and delivering new products and services to market.

When data-driven insights are added to the mix, the value of these inherent characteristics intensifies dramatically. The ability to respond to customer needs and deliver new products and services becomes even stronger and faster. More importantly, companies can pivot operations in real time to optimize their success by avoiding potential risks and taking advantage of opportunities as soon as they emerge.

The IDC InfoBrief “The Next Steps in Digital Transformation,” sponsored by SAP, recently reported that approximately 47% of small and midsize companies worldwide are planning to acquire analytics tools for the first time over the next 12 months to achieve six fundamental areas of competitive advantage:

  • Data-driven decision-making
  • New insights on internal operations
  • Real-time reporting and instant updates on current activity
  • New insights on external operations driven by customers and the supply chain
  • Connected business areas to improve coordination and deliver one set of information for everyone
  • Streamlined business processes and practices

While most business owners are not data scientists, they are indeed beginning to understand the power of their data. By adopting advanced analytics, SMBs are further capitalizing on their speed and agility to better serve customers, deflect or embrace market disruption, and innovate their way to market leadership.

Explore the revealing findings of the IDC study by checking out the IDC Infographic, sponsored by SAP, “Data & Analytics: The Competitive Edge for Small and Midsize Businesses (SMBs)“:

Read the IDC Analyst Connection, “Analytics for SMBs: Sharpen Operations, Capitalize on Business Opportunities,” to find out how firms worldwide can benefit from business analytics. And don’t forget to check for installments of our blog series “Analytics Connection for SMBs” to explore the possibilities for your company.

This article originally appeared on Growth Matters Network.

Eamon Ida

About Eamon Ida

Eamon is a passionate, creative, and data-driven analytics product marketer at SAP. He has a special interest in technology and its role at the forefront of how we live and work together.