Five Powerful Ways Your HR Team Can Leverage Big Data

Charles Ebert

The term “Big Data” seems mysterious to many HR organizations. Of course, if you don’t know what this technology is and how it works, you can’t use it to add value.

Big Data describes the huge amount of data, both structured and unstructured, that people and systems are using. But only the data that affects business greatly on daily basis counts. Even so, this amount of data is usually so large that traditional software can’t analyze it. But analysis is crucial if you want to reveal patterns and trends to improve your business.

How people use Big Data for business

Analyzing Big Data helps businesses get better insights, understand processes within the company, make important business decisions according to patterns found in research and analysis, and plan strategic business moves. When it comes to human resources and HR organizations, Big Data helps make decisions that affect recruiting, creating bigger benefits for the company.

Data can actually make a big difference if used wisely. However, not all HR departments can do so, with many still trying to learn what can they do with this massive amount of data, how they can process and interpret it.

While it might seem challenging, learning how to manage Big Data is crucial for any HR department that wants to develop and advance. By learning the latest Big Data trends, HR organizations can leverage them in the market. They can also learn how to better distribute their resources and find employees with better skill sets. Big Data also has an affect on existing staff; for example, by learning what increases and decreases productivity, work processes can be adjusted.

Here are the most effective ways your HR team can leverage Big Data.

1. Planning

Analyzing various internal surveys can help HR understand what improves retention. If common employee complaints are identified in surveys, HR can eliminate them to prevent employee turnover.

Survey analysis can also help HR:

  • plan new, more effective talent-retention programs
  • learn how to benchmark workers effectively

2. Talent forecasting

Relying solely on technology isn’t always effective: the human element of HR still matters, sometimes solving problems more efficiently than computers. However, using common HR tests (e.g., personality and cognitive ability) can affect your hiring process and increase the quality of your hires.

To do this, analyze the test results of your most successful employees and try to establish patterns that you can compare with those of potential candidates. While this isn’t a foolproof solution, it can help HR choose between two equally qualified candidates and increase the chance of hiring better employees.

3. Worker performance

While it’s impossible to replace people with technology (at least for now), combining technology and the human element can do wonders for your company.

Analyzing Big Data helps HR discover new insights and trends that can be shared with employees and help them in their work. This could increase their performance level, thereby helping your company succeed.

4. Better understand your employees

To help your employees perform better, you need to know exactly what you want to improve and how to it. What are their current skills? What skills can they develop? What can be done to help them succeed at work?

By studying workforce analytics, you can better understand your employees, know their strengths, weaknesses, current skills, etc., in order to develop a strategy to help your staff grow.

5. Find out what motivates your employees

Your workers’ engagement level directly affects your company’s overall results. In order to find new ways to motivate employees and make them more engaged, you need to know exactly what drives them, how you can affect those drivers, and so on. Analyzing data from survey results enables you to understand how to use what motivates them to improve engagement.

Big Data can improve many aspects of a company’s HR organization, including recruiting and hiring outcomes. To tap into its value, create a diverse team of professionals who can leverage Big Data efficiently and use the results for future planning. By entrusting this work to a strong and reliable team, you’ll can ensure that the important data that can affect your company won’t go unnoticed.

Learn more about using technology to improve employee engagement in How Emotionally Aware Computing Can Bring Happiness to Your Organization.


About Charles Ebert

Charles is a career mentor, motivational speaker, and human resources consultant with over 10 years of experience in HR sector. Charles is a lead expert at Professional Resume Solutions. Apart from career mentoring, he loves photography and football. Find him on Linkedin, Twitter, Facebook, and Google+.