Technology is more than just a tool that people use to get work done or even stay connected. Innovations in technology enable employers to hire the right talents and allow job seekers to find the right employers. Although the principles of creating a perfect job posting have not changed much, the process of recruiting the right candidates has greatly transformed over the years due to advancements in technology.
1. Targeted advertising
Targeted advertising has changed the way recruiters make job postings. Recruiters who use online sourcing are far ahead of their competition. Syndicated display advertising or online media puts a job opportunity in front of more applicants or job candidates. Ads are generated dynamically and distributed across relevant sites. For example, an advertisement for a nursing job opportunity would be targeted to candidates in that profession, rather than spread to millions of people who aren’t interested in that field. A thematically related or geographically based website can help you reach the right candidates.
2. Tracking applicants
CRM technology has changed the way businesses track applicants. A recruitment process sieves applicants and classifies them using various standards to get to the best candidates who fit a role. A modernized CRM system that is used for tracking and coding customers can also be used to track potential recruits. The CRM enables the human resource department to streamline the whole recruitment process and classify thousands of recruits before arriving at the best few who qualify for an interview.
3. Engaging with recruits online
The fact that recruiters can now engage almost entirely with recruits online has enabled human resource departments to narrow the pool of qualified applicants more quickly and efficiently compared to communicating with them via phone calls and face-to-face meetings. Potential candidates with websites that describe their experience and portfolio also help recruiters find people that they feel have what they are looking for. Some companies opt for recruitment process outsourcing where experts with the necessary experience conduct the entire recruitment process. This helps organizations save time and money that they can channel towards other HR tasks.
4. Virtual interviewing
Recruiting the most suitable candidate for any advertised position used to be a cumbersome process. Since headhunters ruled the game, some organizations just relied on the hope that the right candidate would come their way. It used to be very expensive and time-consuming to invite candidates from very far places or send recruiters to different locations to conduct interviews.
Today, recruiters can conduct interviews with candidates through video calling platforms before booking the cream of the crop for in-person interviews. Modern metrics and data analysis enable employers to determine the right compensation to attract the best candidates and gain competitive advantage over their competitors.
Once you have the right people hired, make sure your training programs prepare them for their role. See Taking Learning Back to School.