Video In The Workplace: Is It Ready For Its Close-Up?

Daisy Hernandez

Organizations are constantly on the lookout for new and innovative ways to enhance how they operate.

One method that’s become increasingly popular in recent years is video.

And why not? The potential benefits of video in the workplace are innumerable. Companies can use live or recorded video to interview potential candidates, train new staff, connect geographically dispersed workers, and facilitate collaboration.

Moreover, video can be visually appealing, evoke an emotional reaction, help humanize experiences, and provide a desirable alternative to communicating beyond the written word.

On a recent TalentCulture #WorkTrends podcast, Chris Savage, the CEO and co-founder of Wistia, a popular video marketing and analytics platform, discussed video’s role in today’s workplace.

Specifically, he shared how video technology is enabling organizations to improve recruiting, sales, and marketing.

During the podcast, I participated in TalentCulture’s Tweet chat.

Here are a few of the questions I fielded:

What factors have helped video gain in popularity over the past decade?

In today’s age of information overload, easy-to-use, readily accessible forms of content such as video can provide deeper employee engagement.

People learn and process information in a variety of different ways. Many folks want bite-sized, on-demand answers to their questions. Oftentimes, it’s easier to show people how to do something rather than tell them.

With video technology, we have transformed how we can communicate with our staff and created a way for employees to consume information in an easier, more digestible manner.

In what ways can HR and recruiting effectively use video with human capital?

During the hiring process, it’s crucial for you to find ways to connect with candidates on a human level, especially if they’re going to be working remotely. After all, body language reveals a lot.

Some roles, for example, require presentations skills, and a live video interview with a candidate can offer hiring managers with the opportunity to evaluate things like presence, pitch, and storytelling capabilities.

It’s equally important for HR managers and leaders to employ live video streaming when dealing with geographically dispersed, global teams. Video helps to reduce the distance between workers, and it makes them feel more connected and engaged.

Why is video the go-to choice for training and information gathering?

Video is incredibly effective for driving training programs at scale. It allows you to deliver guidance to your staff in a repeatable form. And by limiting the length of the videos, you can avoid information overload.

Veteran staff, meanwhile, can use videos to share information, collaborate, and facilitate team-building exercises. And because global workplaces have become the new norm, many enterprises must heavily depend on having video capabilities in place to carry out these tasks.

That’s a wrap!

The perks of video technology are plentiful. At the top of that list, though, has to be the fact that video has become a vital learning tool.

By making videos widely available via a social collaboration platform, employees can benefit in a variety of ways. Namely, they offer staff the chance to gain value from:

  • Micro-learning: Given people’s increasingly busy schedules, many workers lack the time required to watch an hour-long video in a single sitting. Employees are more likely to watch – and benefit from – brief, bite-sized videos that last only a few minutes.
  • User-generated content: Videos don’t necessarily have to be created at the HR or corporate level. Today, everyone is a content creator, and employees can learn from any educational videos their peers decide to upload.
  • Self-service: Self-service videos are particularly effective in staff training and development. Employees, for instance, can record how-to guides that provide their colleagues with step-by-step instructions on how to perform specific job duties.

Listen to the full podcast featuring Wistia’s Chris Savage to learn more about the value that video brings to the business world.

For more details on how you can facilitate companywide collaboration, visit SAP.com.

Note: Twitter responses were edited for length and clarification.


Daisy Hernandez

About Daisy Hernandez

Daisy Hernandez is Global VP of Product Management at SAP. Under her executive leadership she leads product management and enablement for SAP Jam Collaboration. She is an experience professional who has held several leadership positions with specialties in social software, collaboration applications, cloud computing, enterprise software, agile methodologies and management.