How To Use Instagram For Employee Training

Brigg Patten

Corporate training is something that should always be in flux. Because of the constantly changing nature of a workplace, it is a fact that any business that wants to keep up must also evolve and adapt its training methods along the way. Technology has opened up a whole array of new types of training methods, many of which have been readily adopted by big companies. But as we move further into the 21st century, one of the standout cultural developments is that of social media – something that naturally lends itself to training, but which many managers are still trying to figure out how to use effectively.

One of the biggest social networks today is Instagram, with over 400 million users worldwide. But how can one adapt a simple picture-sharing network to use in employee training in a way that makes sense? Here are some of the ways in which you can do just that.

For video tutorials

Though first viewed with a certain amount of skepticism, the 2013 introduction of Instagram video has emerged as an undeniable success. It is also an incredibly useful training tool. And now that videos up to a minute long are allowed, you can take advantage of this avenue to upload training tutorials in short, manageable chunks, in a technique known as microlearning. This also provides a free place for you to keep all of your training videos, for employees to rewatch whenever they need to, share easily, and discuss in the comments section. All with the added benefit of bonus online marketing.

For inspiration

You can also search through various industry hashtags and accounts to get new training ideas and join in the general discussion surrounding various aspects of your industry. In order to keep up to date with the best methods from training company thought leaders, you need to know what they are. Instagram is one of the best ways to do that.

As a forum for discussion

It almost goes without saying that one of the most obvious benefits of social networks is that they are, well, social. This is one of the most invaluable assets of something like Instagram to the corporate training process. Posting training videos on Instagram opens up a natural communication channel with your employees, as they will be able to discuss anything they need or any questions they have in the comment section below each one. It is also a great way to open up discussion with other thought leaders in the industry and find out about industry developments and new training methods.


One of the most buzzworthy training methods these days is gamification. This refers to the process of essentially turning employee training into something competitive – a game – in order to ease the learning process and create friendly competition between employees that will spur better results. By having employees compete through Instagram – uploading their progress on their pages or competing for likes, for example – you can foster friendly competition, a sense of camaraderie, and also receive extra promotion for your company.

To acknowledge good work

The last way in which you can use Instagram for employee training is perhaps one of the most obvious; use it to acknowledge your employees’ progress. Any employee will tell you that knowing where they stand and how good of a job they are doing is absolutely essential in dictating their overall feelings towards their job. Regular shout-outs for good work is one way to help with this, and it is the very least you can do.

These are just a few of the ways in which you can use Instagram in employee training, and though many will apply to other networks as well, Instagram is a valuable resource that should not go untapped.

For more insight on how social media is permeating the enterprise, see In a Live Business, Social Gets Its MBA.

About Brigg Patten

Brigg Patten writes in the business and tech spaces. He's a fan of podcasts, bokeh and smooth jazz. His time is mostly spent learning the piano and watching his Golden Retriever Julian chase a stick.