Big Possibilities, Powered By Quality Data

Jennifer Horowitz

Equifax assimilates Big Data on more than 500 million consumers and 81 million businesses worldwide. The proof in the quality of that Big Data is that it efficiently increases financial and performance outcomes, thanks to successful analytics strategies. This helps explain why even during times of constrained budgets, B2B companies around the world are eyeing investments in Big Data.

The need to analyze Big Data efficiently is crucial. The right analytics and risk modeling systems should be instrumented, interconnected, and intelligent. High-quality Big Data enables better analysis of consumer behavior and more effective decision making.

Consumers today expect B2B companies to provide the most accurate, efficient, and high-quality Big Data by incorporating multiple diverse data assets. In order to identify and manage financial risks and monitor customer relationships, organizations must develop more effective Big Data to provide deeper and accurate insights. The use of quality Big Data will help provide the best customer experiences.

New Big Data technologies now have the ability to outpace traditional enterprise data models. Forrester’s latest report predicts a strong rebound in the worldwide technology market with enterprise organizations.

B2B companies have the opportunity to leverage new sources of quality Big Data to accelerate ROI, improve company performance, and enhance the customer experience. Advanced analytics and new data preparation and quality Big Data enrichment capabilities can yield new insights on some of the B2B industry’s traditional business areas. Taking advantage of the increasing demand for more efficient, quality Big Data continues to generate strong business results moving forward.

Big Data now has an outstanding opportunity to identify new emerging quality data for all B2B organizations, which can leverage today’s advanced analytics and technologies to deliver insights that improve customer-centricity. Big Data insights create efficiency gains and more effective quality data-related activities for B2B companies.

For more insight on how small and midsize businesses can benefit from Big Data, see How Small Companies Can Use Big Data To Grow And Improve.


Jennifer Horowitz

About Jennifer Horowitz

Jennifer Horowitz is a management consultant and journalist with over 15 years of experience working in the technology, financial, hospitality, real estate, healthcare, manufacturing, not for profit, and retail sectors. She specializes in the field of analytics, offering management consulting serving global clients from midsize to large-scale organizations. Within the field of analytics, she helps higher-level organizations define their metrics strategies, create concepts, define problems, conduct analysis, problem solve, and execute.