4 Things Every New Entrepreneur Should Know (And A Review For The Rest Of Us)

Michael Brenner

Whether you are starting your very first business, are trying to turn a hobby or side project into your main source of income, or if you have started your fair share of businesses before, there is always more to learn when it comes to being a good entrepreneur. Here are some tips for wherever the next step in your journey will lead you.

Remember that your business is about people

No matter what your product or service, it is important to remember that the purpose of your business is to offer some sort of value to people that they cannot get elsewhere. The pervasiveness of the Internet allows us access to information and people from all over the world, but it also makes it easy to avoid direct contact with others. There are many people that you need to keep in mind as you begin and grow your business: a business partner, investors, and of course, customers. It is important to focus on your ability to develop and maintain relationships with others in order to grow your business and help it succeed.

Be okay with failure

It is impossible to know what the future holds. An important part of being a successful entrepreneur is acknowledging this truth and being ready to embrace it. Even as you develop your skills and knowledge, unexpected problems will arise. When problems come up, it is important to view them as opportunities to learn from the experience. Not everything you do will be the right thing, and you will make mistakes. You can learn from these mistakes and apply them to the future and grow your business. Do not let fear of making a mistake prevent you from starting or expanding your business.

Go for it… now

There will always be a reason to delay new ventures or new ideas. It will always be easier to wait for your product or service to be just a little further developed, or to wait until you feel your new strategy is perfect. However, delaying things for too long will be harmful to your business and will foster an attitude of aversion. Your product or service may not be perfect, but if it is ready to bring value to your customers, it is ready to launch. Do not start making your product or service available if it is sub-par or will cause more problems for your customers, but do not be afraid to grow and improve as you go along. It is important to get your business out there and to start building your reputation with customers.

Reinvest in your business from Day One

As you launch your business, it is important to have enough money to get things off the ground and sustained for several months (at the minimum). There are many sources for funding, including traditional avenues such as investors and venture capitalists, and newer sources that are proving to be worthwhile, such as crowdfunding.

As you begin to have money coming in (first of all, congratulations!), it is important to start reinvesting your money into the business. This can take many different forms, such as investing in equipment or other physical capital, marketing, hiring new staff, and many other forms. Reinvesting in your business is crucial to sustaining long-term growth.

Starting a new business is daunting and exhilarating at the same time. It can bring great opportunities for personal growth and fulfillment. It is important to have an adventurous attitude about the entire endeavor, but it should also guide you with sound reasoning and strategies. These tips can help take your business from an idea to a thriving venture.

The key to business success is putting the customer at the center of everything you do. Learn how to take your customer engagement to the next level with this free Ultimate Guide to Customer Engagement. Fill out the form below to download.  


About Michael Brenner

Michael Brenner is a globally-recognized keynote speaker, author of  The Content Formula and the CEO of Marketing Insider GroupHe has worked in leadership positions in sales and marketing for global brands like SAP and Nielsen, as well as for thriving startups. Today, Michael shares his passion on leadership and marketing strategies that deliver customer value and business impact. He is recognized by the Huffington Post as a Top Business Keynote Speaker and   a top  CMO influencer by Forbes.