CFOs Across Asia-Pacific Have Room To Improve With Intelligent Technologies

Gina McNamara

Despite recognizing the significant importance of global collaboration and technology initiatives, CFOs in the APAC region are lagging behind.

Recent research from SAP and Oxford Economics demonstrated that CFOs’ strategic initiatives are taking a more active role in the direction of their businesses, rather than operating within a siloed financial function. The report showed that 88% of respondents said CFOs are increasingly involved in the strategic decisions of their organizations. “The CFO is almost a co-pilot to the CEO, vis-à-vis the direction the company takes and the execution of the strategy,” explains Jatin Dalal, CFO of Wipro, the Indian business-processing outsourcing organization.

Real-time data analytics

The report also found that creating a more collaborative approach to cross-business functions can be achieved with the assistance of real-time data analytics, which simplifies and streamlines back-end financial functions to create intelligent enterprises that operate seamlessly.

According to the report, 73% of Asia-Pacific CFOs think intelligent technology will be important or critically important for the successful performance of their finance function within two years, providing CFOs with better data practices and more actionable analytics. With real-time access to analytics integrated with intelligent technology such as machine learning, financial functions can be automated to minimize risk and resources needed.

Navodit Narain, CFO of Sydney-based Endeavour Energy, notes how a digital platform offers a single source of data to help facilitate collaboration and minimize room for error. “Our decision-making – how we should be making and refurbishing assets, when we should be approving certain projects – depends a lot on the quality of our asset data,” he says, “and that asset data needs to talk to the finance work stream.” He believes that risk management is much more than mere controls. “It’s having the right data to be able to manage and report risk,” he explains.

Intelligent technologies and data analytics offer businesses transparency across their supply chain, which can then automate various back-end functions to improve overall performance. The report showed a clear correlation between a company’s primary functions and strong financial performance: 73% of respondents from companies with annual profit-margin growth of 5.1% to 10% rate themselves as very effective at core accounting and closing, compared with only 40% at companies with 0%–5% profit-margin growth.

Automation to reduce risk and error

Machine learning and even artificial intelligence can not only streamline various business functions to optimize operational outputs but can develop with the business to transform companies into intelligent enterprises. By introducing intelligent technologies, financial executives can focus on more strategic work, help dictate the direction of the business, and ensure that GRC is held to the highest standard. With more repetitive tasks automated to improve efficiency and reduce human error, CFOs are equipped with the data and resources to make better-informed business decisions in real time.

To help APAC finance executives reach the standards of global finance leaders, regional CFOs must focus on breaking silos to encourage collaboration. New technologies such as data-sharing platforms and cloud-based apps can help improve collaboration while minimizing risk and improving efficiency through automation. With intelligent technology, CFOs can be more abreast of industry trends and regulatory changes, transforming their core function into a value-creation service across the business.

And if you want more insights and perspectives from finance and SAP leaders on their experiences in finance transformation, we invite you to visit the on-demand SAP Finance and Risk Management Virtual Event

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Gina McNamara

About Gina McNamara

Gina McNamara is the CFO for SAP Australia and New Zealand, leading a team of approximately 40 staff across core finance, legal and contracts, facilities, purchasing, and information technology. She has been with SAP since May 2007. Before taking on the CFO position, Gina worked in Commercial Finance Business Support for SAP Australia and New Zealand, where she supported sales and consulting teams with revenue recognition and deal support. Gina is a strong advocate for demonstrating how SAP runs SAP and technology to improve operations for the office of the CFO, particularly around moving from an on-premise environment to the cloud.