Interactive Data Visualization: The Key To Better, Faster, Smarter Decision-Making

Brian Kalish

Part 14 in the “Dynamic Planning” series

As access to high-quality data becomes more common, more team members across the business organization are facing the challenge and opportunity to make more data-driven decisions. From traditional spreadsheet and data visualization tools to dashboard aggregators, many tools exist to help FP&A professionals find meaning in their data.

Data visualization tools that present a queryable visual interface offer a new approach to data analysis, allowing FP&A pros to explore data and discover patterns without waiting for data scientists to run custom queries.

Data visualization is, at its most basic, any visual presentation of data. An Excel spreadsheet doesn’t count, but charts that Excel can generate do. Good data visualization is structured in such a way that patterns in data become easier to see and understand.

Interactive data visualization empowers FP&A by putting practitioners in the driver’s seat, giving them accessible tools for data discovery, which is converted into information, and further transformed into knowledge (insights and foresights). This then assists business partners to make better, smarter decisions faster.

The bulk of data collected today is never fully analyzed. Data discovery tools help FP&A professionals find the trends and patterns that can help drive success and improvements in their organizations.

Good data visualization designed for data discovery has requirements that go beyond static graphs. There are three main characteristics of great visualizations for data discovery.


Interactivity allows FP&A to ask questions (one of the most important functions of a good FP&A practice). A single fixed view of data is informative, but not explorable. The best interactive data visualization tools let the user ask questions through interaction with the data visualization itself.

Having the control interface directly in the data visualization lets FP&A practitioners explore the data intuitively. Visual cues like hovers, highlights, and other reactive elements keep the user focused on and engaged in the data while they explore connections and patterns.


Multidimensional data visualization helps FP&A see relationships between different variables. Nearly all visualizations represent at least two dimensions of data. But many data sets have more than two dimensions, and smart design decisions are needed to keep multidimensional data views coherent and readable.

Visually efficient

Efficient data visualization uses graph types that match their data sets. Some data sets have obvious visual graph styles. More complex data sets often need custom graph designs, which can display complex relationships and take many forms. However, they will always need to connect back to what is most important about the data.

A good data visualization tool typically conveys information in a dramatically smaller and more accessible footprint than the same data presented in tabular form. Because different graph types imply different kinds of relationships, it is important to use the ones that work with your data, and not against it.

Decisions made by visualization design shape what FP&A will see in the data. Well-designed data visualization is structured to help make important patterns in the data highly visible. Ultimately, data visualization exists to help FP&A professionals answer questions, and contribute in a meaningful and quantitative way towards the organization’s goals. The importance of data and the ability to distill core insights and foresights gleaned from data to make smart decisions is only going to grow.

We will be addressing these issues and more at the many FP&A roundtables and conferences we will be hosting in 2018. We hope to see you at Financials 2018, February 12-15 in Las Vegas, and at the SAP-Centric Financials conference in Plano, Texas (Dallas area) March 19-21.

2018 will be a busy year with FP&A Roundtables in Chicago, Boston, San Diego, Atlanta, San Francisco, Dallas/Fort Worth, Las Vegas, Jeddah, Hong Kong, London, Denver, Charlotte, Raleigh, New York City, Singapore, Bahrain, Kuwait, Frankfurt, Dubai, Kuala Lumpur, and many other locations around the world to support the global FP&A community.

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Brian Kalish

About Brian Kalish

Brian Kalish is founder and principal at Kalish Consulting. As a public speaker and writer addressing many of the most topical issues facing treasury and FP&A professionals today, he is passionately committed to building and connecting the global FP&A community. He hosts FP&A Roundtable meetings in North America, Europe, Asia, and South America. Brian is former executive director of the global FP&A Practice at AFP. He has over 20 years experience in finance, FP&A, treasury, and investor relations. Before joining AFP, he held a number of treasury and finance positions with the FHLB, Washington Mutual/JP Morgan, NRUCFC, Fifth Third Bank, and Fannie Mae. Brian attended Georgia Tech in Atlanta, GA for his undergraduate studies and the Pamplin College of Business at Virginia Tech for his graduate work. In 2014, Brian was awarded the Global Certified Corporate FP&A Professional designation.