VR goggles cost US$8
immersive solutions By 2019,
will be adopted in 20% of enterprise businesses
the market for immersive hardware and software technology could be By 2025, $182 billion
Lowe’s launched In 2017,
Holoroom How To VR DIY clinics
Link to Sources
From Dipping a Toe to Fully Immersed The first wave of virtual reality (VR) and augmented reality (AR) is here,
using smartphones, glasses, and goggles to place us in the middle of 360-degree digital environments or overlay digital artifacts on the physical world. Prototypes, pilot projects, and first movers have already emerged:
Guiding warehouse pickers, cargo loaders, and truck drivers with AR
Overlaying constantly updated blueprints, measurements, and other construction data on building sites in real time with AR
Building 3D machine prototypes in VR for virtual testing and maintenance planning
Exhibiting new appliances and fixtures in a VR mockup of the customer’s home
Teaching medicine with AR tools that overlay diagnostics and instructions on patients’ bodies
A Vast Sea of Possibilities
Immersive technologies leapt forward in spring 2017 with the introduction of three new products:
Nvidia’s Project Holodeck, which generates shared photorealistic VR environments
A cloud-based platform for industrial AR from Lenovo New Vision AR and Wikitude
A workspace and headset from Meta that lets users use their hands to interact with AR artifacts
The Truly Digital Workplace
New immersive experiences won’t simply be new tools for existing tasks. They promise to create entirely new ways of working.
VR avatars that look and sound like their owners will soon be able to meet in realistic virtual meeting spaces without requiring users to leave their desks or even their homes. With enough computing power and a smart-enough AI, we could soon let VR avatars act as our proxies while we’re doing other things—and (theoretically) do it well enough that no one can tell the difference.
We’ll need a way to signal when an avatar is being human driven in real time, when it’s on autopilot, and when it’s owned by a bot.
What Is Immersion?
A completely immersive experience that’s indistinguishable from real life is impossible given the current constraints on power, throughput, and battery life.
To make current digital experiences more convincing, we’ll need interactive sensors in objects and materials, more powerful infrastructure to create realistic images, and smarter interfaces to interpret and interact with data.
When everything around us is intelligent and interactive, every environment could have an AR overlay or VR presence, with use cases ranging from gaming to firefighting.
We could see a backlash touting the superiority of the unmediated physical world—but multisensory immersive experiences that we can navigate in 360-degree space will change what we consider “real.”
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