
COVER STORY
Primed: Prompting Customers to Buy
Digital is threatening the human and physical interactions that have offset customers’ innately irrational behaviors. We need new ways to prompt customers to buy.
By Volker Hildebrand, Sam Yen, and Fawn Fitter
LETTER FROM THE EDITORIAL DIRECTOR
PUSH
Where the Digital Economy Is Going
- Thinkers: Lisa Bodell Interview, Why Simple Wins
- Disrupters: Devices for the Digital Economy, Frugal Innovation
- Creators: Ride Sharing Goes Hyperlocal with Jugnoo
- Digitalist Agenda: Places to Be in Q2 2017
- Perception vs. Reality: Conversational Computing
- Charted: Amp the Supply Chain
- Microculture: São Paulo Does the Silicon Samba on Avenida Paulista
PROFIT
Creating Competitive Advantage Today