Digitalist Magazine, Executive Quarterly

Get the latest insights about the digital economy that you can capitalize on today when you download Digitalist. This digital magazine includes under-the-radar trends, profiles of disruptive companies and technologies, and interviews with leading thinkers who are shaping the future of tech and business. Elana Varon, former executive editor of CIO Magazine, is the editor-in-chief. The magazine is published quarterly. Available now for tablets and smartphones.

Table of Contents

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Q2 2017

May 10, 2017 Issue
COVER STORY
Primed: Prompting Customers to Buy
Digital is threatening the human and physical interactions that have offset customers’ innately irrational behaviors. We need new ways to prompt customers to buy.
By Volker Hildebrand, Sam Yen, and Fawn Fitter

LETTER FROM THE EDITORIAL DIRECTOR

Macro Change at the (Irrational) Micro Level

PUSH

Where the Digital Economy Is Going

• Thinkers: Lisa Bodell Interview, Why Simple Wins
• Disrupters: Devices for the Digital Economy, Frugal Innovation
• Creators: Ride Sharing Goes Hyperlocal with Jugnoo
• Digitalist Agenda: Places to Be in Q2 2017
• Perception vs. Reality: Conversational Computing
• Charted: Amp the Supply Chain
• Microculture: São Paulo Does the Silicon Samba on Avenida Paulista

PROFIT

Creating Competitive Advantage Today

• Primed: Prompting Customers to Buy
• Heroes in the Race to Save Antibiotics
• Data Lakes: Deep Insights

#BOLDLYDIGITAL

• Digital Disruption Is Marketing’s Moment