Digital Supply Chains That Deliver People's Desires: A Chat With Dorit Shackleton

Tom Raftery

Welcome to the first episode of the Digital Supply Chain podcast for 2020. My guest on this show is Dorit Shackleton (also known as @DoritShackleton on Twitter). Dorit is global head of marketing and communications for digital supply chain at SAP. As part of her role, Dorit has been responsible for bold new messaging around digital supply chain – branding it with the name Desires Delivered – and I was anxious to get her on the show to learn more about this.

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This post was originally published on the “Digital Supply Chain” podcast.


Tom Raftery

About Tom Raftery

Tom Raftery is Vice President and Global Evangelist for the Internet of Things at SAP. Previously, Tom worked as an independent analyst focusing on the Internet of Things, energy, and clean technology. Tom has a very strong background in social media, is the former co-founder of a software firm, and is co-founder and director of hyper energy-efficient data center Cork Internet eXchange. More recently, Tom worked as an industry analyst for RedMonk, leading the GreenMonk practice for seven years.