Another Food Recall? Here's How It Can Be Prevented

Scott Campbell and Ashley Tully

When the U.S. Centers for Disease Control and Prevention took the unusual step of warning people not to eat romaine lettuce last November, it was a rare and dramatic measure for the agency to take.  And one that impacted many food-service industries across the country.

It happened because the CDC and the Food and Drug Administration organizations knew they could not immediately pinpoint exactly where the lettuce had come from. An outbreak of the bacteria e coli had been linked to romaine consumption, but neither the agencies nor the food industry companies had a clear view of the supply chain that would allow them to quickly pinpoint where the problem originated. The outbreak was finally resolved in early January.

It’s one of the problems that Deloitte hopes to eliminate going forward with its cold chain solution which uses IoT sensors and geo-location data at a truck or pallet level to ensure that temperature remains within desired parameters. Data is translated to integrate with the core ERP systems of customers, particularly in the food or pharmaceutical industries where temperature control is imperative for many goods.

“Historically, by the time a company gets a shipment where there has been a temperature issue, they may have to throw away hundreds of thousands of dollars of inventory in the truck,” said Darwin Deano, SAP chief technology officer at Deloitte Consulting LLP. “Our solution allows companies to make informed decisions on recall or replacement of shipments based on current location to avoid customer relationship impacts due to spoilage.”

Reducing waste, improving compliance

The global cold chain market is growing, almost 14% annually through next year, when it’s expected to surpass $270 billion. Cold chain, like many solutions developed by Deloitte, comes from seeing a need in the market, according to Vadhi Narasimhamurti, SAP Supply Chain leader at Deloitte Consulting LLP. “This was developed based off client data. Roughly 20% of food inventory is lost after production and before consumption due to temperature issues. Also, companies need to meet growing compliance standards for food and drug safety, such as the Food Safety Modernization Act,” he said.

Maintaining a stable temperature is imperative to maximize food quality and shelf life, a statistic that Deloitte believes cold chain can improve. Leveraging Intelligent Enterprise machine learning qualities, Deloitte’s cold chain solution can learn behavioral patterns over time to better predict temperature fluctuations that may need to be resolved.

“Maybe it’s a certain route trucks should avoid or the way something is packaged. The main benefit is that it allows customers to be proactive, not reactive to an issue,” Amit Mittal, SAP Innovation Delivery leader at Deloitte Consulting LLP, said. For example, if inventory needs to stay below 60 degrees, the cold chain solution can send an alert once the vehicle or storage facility hits 55 degrees, giving the customer time to take appropriate action.

Pinpointing the problem, identifying the solution

It also allows customers to have complete visibility of every package in the supply chain. That means customers would have immediately been able to identify where lettuce tainted with E. Coli had come from.

“Instead of having to recall all the romaine in the United States, you could have limited it to a specific farm or crop. That traceability is important to identify where the product has been but also what may have happened from the distribution center to the table,” Gautam Mylavarapu, SAP Supply Chain innovation leader at Deloitte Consulting LLP, said.

Likewise, pharmaceuticals requiring temperature control can benefit from cold chain technology.  “Awareness of a problem allows a customer to act that much quicker. They can monitor in real time and take appropriate action right away,” Deano said. “That leads to safer sourcing of product, less waste and lower overall costs.”

Beyond temperature, Deloitte also tracks data on humidity, pressure and other variables that could also impact the sensitivity and value of food/pharmaceuticals.  “This kind of solution is critical to help reduce the risk of food poisoning or other health-related incidents to consumers. It also can have a dramatic positive impact on the companies that might hold liability for the inventory as well,” said Thorsten Leiduck, global vice president of SAP Cloud Platform Ecosystem at SAP. “Deloitte’s solution can help identify what the root of the problem is and help create a safer, more secure environment for everyone.”’

This article was originally published on SAP News Center.


Scott Campbell

About Scott Campbell

Scott Campbell is a senior IT channel communications specialist at CommCentric Solutions, a Tampa, Fla.-based content marketing company, where he writes blogs, research reports and other content on a regular basis. Prior to that, he spent more than 20 years as a journalist, most recently as an editor at CRN magazine, where he earned several national writing awards.

Ashley Tully

About Ashley Tully

Ashley Tully is the Director of Partner Marketing and Communications for the Global Partner and Small and Midsize Enterprise Communications team at SAP. Drawing on her 20 years of experience in marketing programs development, content development, and communications, she has been nurturing partner communications at SAP for 12 years. She also launched SAP Innovations4Good in 2017 which highlights stories of purpose-driven innovations with SAP technology and partners of all sizes. Follow Ashley on Twitter @AshleyTully2.