Savour The Flavour

Lucy Thorpe

Next time you pop a stick of strawberry gum, it might be worth remembering that there are dozens of different varieties of strawberry flavour, each one tailored to suit the market preferences of people from all over the globe.

Welcome to the world of flavour according to TasteTech, a family-run manufacturing business in the UK which has been making controlled-release food flavourings and ingredients for the food industry for the past 25 years. They have ambitious plans for growth, but until recently did not have the digital-first mindset necessary to get there in today’s competitive world.

As a highly specialised company, TasteTech must offer very high levels of safety, efficiency, and discretion, with many of their clients insisting on non-disclosure agreements to protect their secret recipes. They must also comply with the very strict British standards around food manufacturing. Rob Sinton, supply chain manager and owning family member says, “Food safety is at the forefront of everything that we do which in turn helps to build customer trust.” Correct labeling is vital and everything must be traceable on its journey in and out of the factory.

That is why an analogue approach no longer cuts it at TasteTech, or indeed at thousands of other growing manufacturing companies around the world. A patchwork of different server-based systems assembled on the hoof are not efficient enough in an environment in which accuracy, flexibility, and timely delivery are paramount.

Once they adopted a digital-first mindset, TasteTech were able to streamline their production and distribution processes while gaining greater transparency and end-to-end control over operations. Today, checks are faster, labeling is more accurate, and they can make changes more simply when adding products to their portfolio—all of which enhances their reputation for quality.

They now have a fully integrated ERP system based in the cloud with finance and project management capacity which can manage sales as well as manufacturing.

Theirs is a complex business, and by taking these digital next steps they have managed to increase transparency and efficiency, putting them in a great position to meet ambitious growth targets in the near future.

For more insight on digital-first strategies, see Next-Gen ERP: The Digital Foundation For Cloud-First Firms.


About Lucy Thorpe

Lucy Thorpe is a digital marketer and writer with SAP platinum partner In Cloud Solutions. Based in the UK, she is a former BBC journalist and presenter. Much of her work is now focused on explaining the benefits of digital enterprise resource planning (ERP) systems for small and midsize businesses.