On October 31, ghosts will haunt the streets, princesses will grace us with their presence, and masked superheroes will be out in full force protecting our neighborhoods.
There are few holidays that kids look forward to more than Halloween. And getting all dolled up and transforming themselves into someone or something else is hardly the reason. The real reason is, without a doubt, the candy.
Need proof? Just take look at your child’s face any time a piece of chocolate hits the bottom of his or her bag. Pure, unadulterated bliss.
Yet despite how much your kids value these tasty treats, they definitely take for granted how this candy winds up in their satchels on Halloween night. We adults, however, know the truth. Before any delicious morsels hit our tongues, this candy embarks on a long, complex journey through the supply chain.
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About Richard Howells
Richard Howells is a Vice President at SAP responsible for the positioning, messaging, AR , PR and go-to market activities for the SAP Supply Chain solutions.