Five Digital And Mobile Trends You Should Know

Jennifer Horowitz

Digital and mobile technologies have seen astonishing growth over recent years. Following is a list of some of the most cutting-edge 2018 trends enabling businesses and consumers.

1. Artificial intelligence (AI) innovation surges

Over the past decade, AI in platform adoption worldwide has grown significantly, driving full customer engagement and enabling service providers. Automation and machine learning now play a major role in which customer data is processed. Recent developments in sentiment analysis have had a breakthrough, converging within the context of voice interactions for the customer and increasing customer satisfaction.

2. Internet of Things (IoT) shapes mobile strategy

In the mobile sector, the demand for global carrier-grade connectivity is expected to come to fruition in 2018. Businesses continue to be fueled by IoT and will be dependent on connectivity in an effort to capitalize on the socio-economic benefits of a connected world. According to NetScout, “Digital transformation will power a surge in momentum for the IoT, with the number of connected devices predicted to reach 30.73 billion by 2020.

3. Security takes center stage

Another buzzword worthy for businesses and consumers, security becomes even more of a mobile trend. Advancements in technology for security are becoming more sophisticated. Businesses are seeking out ways to prevent threats and fraudulent activities before they happen. Globally, business and customer reputation are required to have a collaborative approach when protecting the organization, finances, customers, and mobile networks.

4. 5G meets mid-band spectrum

The Mobile World Congress show this year focused on highlighting the mid-band spectrum for delivering 5G connectivity. Urban 5G capacity is predicted to be fueled by mid-band and wireless broadband in both residential and rural areas. Fixed and complementary mobile applications are aggressively pushing the expansion of mid-band due to improved propagation. Mid-band spectrum also is cost-effective when it comes to deploying 5G in cities and has the ability to accelerate deployments in unserved and underserved areas. Currently, residential and rural areas have a very limited wireline broadband options.

5. The C-RAN model emerges in smart cities

These days, smart cities are all the rage with businesses, autonomous vehicles to health innovations. Digital DAS deployment in a C-RAN model will emerge in smart cities. This critical network architecture allows capacity to be distributed across various sectors of areas or a building throughout a smart city and cost-effectively. The C-RAN model is capable of supporting a range of applications.

It looks like the real winners in 2018 will be the businesses offering solutions of today. Inevitably, one of the hottest topics in mobile this year is 5G. Businesses and consumers are looking to future trends in which new technology can address capacity demands, resolve security flaws, solve performance issues in high-density areas, and provide better customer experiences in a cost-effective manner.

For more on digital transformation strategies, see Transforming Your Business Through A Digital Supply Chain Of One.


Jennifer Horowitz

About Jennifer Horowitz

Jennifer Horowitz is a journalist with over 15 years of experience working in the technology, financial, hospitality, real estate, healthcare, manufacturing, not for profit, and retail sectors. She specializes in the field of analytics, offering management consulting serving global clients from midsize to large-scale organizations. Within the field of analytics, she helps higher-level organizations define their metrics strategies, create concepts, define problems, conduct analysis, problem solve, and execute.