Data Is King, Software Is Queen, Partnerships Are "Gold"

Marina Simonians

Buzzwords like artificial intelligence (AI), machine learning (ML), the Internet of Things (IoT), blockchain, bots (robots and chatbots), and Big Data are everywhere. Everyone is talking about the data explosion emerging from these technologies. In this blog I’ll put a structure around this new era of software: Data is king, software is queen, and partnerships are gold.

Data is king

Today, many people say things like, “Data is king,” “Data is the new oil,” and “It’s all about the data.” What’s driving this data explosion?

Data growth is all about expanding data sources. We started with systems of records in IT and operational technology networks, then we added social media and social networks. Today the data explosion is accelerated with new sources of data like bots and IoT.

Voice-activated interfaces are impacting the way we interface with our computers, phones, TVs, and all software applications. Consumers are buying devices like Amazon Alexa and Google Home to interact through voice commands. Business users are demanding easy, voice-activated interfaces. Every word we speak into these voice technology devices goes into a database and is stored forever as anonymized data.

Software is queen

In the late 1980s, I was a Unix and network administrator. As a young woman with a recent computer science degree, I witnessed the beginning of the Internet revolution. We have already seen the impact of the Internet and the beginning of the information revolution and how it is dramatically changing our lives on a global level. We’re all connected and use the network via our computers, phones, and various devices including TVs and refrigerators. And it’s not just limited to the world of computer science geeks.

Today, I believe we are witnessing another revolution: The software revolution. This revolution is driven by the growth of data, in-memory computing, and the speed of cloud deployment. But the core of the software revolution today is defined through buzzwords like AI, ML, IoT, and bots. Most big or small companies, traditional independent software vendors (ISVs), startups, system integrators or value-added resellers (VARs), Global 2000 manufacturers, and Fortune 2000 companies are moving to build and commercialize software or services-based software.

Well, if “data is king,” then “software is queen.”

Partnerships are gold

In the changing landscape of data, platforms, and software, no single company can do it all alone anymore. All companies building software need to pick a database, some sort of analytics engine, in-memory technology, a cloud infrastructure, a platform, and a voice-activated bot partner.

We are now at a critical turning point. The new software innovations are creating new partnership opportunities. Selecting the correct technology partnerships is one of the key elements of success for any enterprise developing new applications to digitally transform in a world where data is king and software is queen. As software changes the world around us (much like the Internet did 20+ years ago), we need to invest in partnerships to expedite our digital transformation and win in this software revolution. Our collaborative innovation will keep us evolving today and ready us for what unfolds in the future.

Learn more about the importance of partnerships and why The Future Will Be Co-Created.


Marina Simonians

About Marina Simonians

Marina Simonians is the Head of Global ISV GTM Strategy at SAP responsible for building new global ISV software driven initiatives for Big Data, AI/ML, Advanced analytics and IoT. With a passion for ecosystems she believes partnerships are most critical success factor in today’s software-driven market.