Bringing Ethics To Artificial Intelligence With Crowdsourced Innovation

Jochen Schneider

The ongoing debate over the value of artificial intelligence (AI) swings between two extremes. There’s a utopian vision, where AI results in limitless prosperity and health, the end of poverty and hunger, elimination of crime, human immortality, colonization of the galaxy, and the Omega Point at which people become all-knowing and ever-present. But eventually, a skeptical vision emerges as people anticipate a grim future of human enslavement into mass poverty and endless despair, terminating centuries of scientific, technological, and social progress.

As the benevolent potential of AI brightens, the shadows of unethical possibilities become longer and darker. However, digging deeper into this black-and-white dialogue can help companies blur the lines between the two extremes to deliver significant AI-driven advantages for everyone.

Blending the extremes of AI helps create a future of more human-centered experiences

An excellent way to assess AI is to look through the lens of the end user and customer. Think about it: Would you want to enter a store without a single retail associate? Sure, it’s quick and efficient to have a robot retrieve the item, make algorithm-driven product suggestions, and complete the transaction. But this kind of shopping experience eliminates the personal interaction that often motivates buyers to visit a store in the first place instead of shopping online.  As shoppers peruse the store floor, talk to an associate about product options, and get honest opinions, they often feel more comfortable about the purchasing decisions they’re making. So, human emotion rather than fact becomes the more significant influence.

The same degree of reflection is needed when considering AI for any aspect of the business. While the technology can optimize processes to make work faster and simpler, decision makers often miss the opportunity to create more human-centered experiences, which later increase employee and customer engagement, unify people in a collaborative environment, and build a culture of trust. It’s not enough to adopt technology as a replacement for human tasks; businesses need to think about the customer experience and use existing capabilities and resources to interact more closely with every customer.

Companies can engage in this line of thinking by leveraging a platform for digital innovation. Executives, stakeholders, and technology experts can work together to seamlessly integrate AI capabilities into the business network, now and in the future, to proactively respond to the behaviors and needs of customers, employees, and suppliers. Through open dialogue and multi-perspective thinking, the team can uncover new value by creating improved processes, truly unique shopping experiences, industry-disruptive business models, or entirely new companies.

As knowledge about AI technology grows, this unified approach can help companies become more efficient and engaging without losing the human touch that people demand. The platform can also safeguard the privacy of employee and customer information by providing smart apps and processes that comply with proper business conduct policies and regulations.

In the near future, the government will need to pass legislation to help prevent harmful and immoral outcomes that may become possible with AI. However, companies can’t stand still and hope for the best until then. AI technology and market dynamics will undoubtedly continue to change. And for businesses, this means they must evolve with those shifts – responsibly, ethically, and sustainably – to establish a relationship of trust and loyalty with their potential and existing employees and customers.

If we want to retain humanity’s value in an increasingly automated world, we need to start recognizing and nurturing skills that are uniquely human. Learn about Human Skills for the Digital Future.


Jochen Schneider

About Jochen Schneider

Jochen is chief digital officer at SAP Innovative Business Solutions in EMEA/ MEE. He dedicates his time to innovation, the next generation's demand and influence. First and foremost, he processes knowledge on how to make innovation real for customers. Second, he cares about how young professionals can prepare for business and influence the future of work. He studies modern leadership, entrepreneurship, and exponential growth drivers. In his present role, he is responsible for devising new go-to-market strategies for innovative custom-tailored solutions. His focus is on solutions that leverage innovation technology, foster new business processes, or business models, consequently growing customer value. Follow him on LinkedIn: https://www.linkedin.com/in/sjochen/