Running Live: What Does It Really Mean For SMEs?

Elaine Liew

Digital transformation is profoundly changing society, culture, human relationships, and partnerships around the world. We now have digital technologies that allow new ways to collaborate, connect, transact, and engage with consumers and corporations. Many business leaders around the globe have also gone full-throttle on their digital transformation to expand their market presence.

This is true not only for large corporations, but also for SMEs striving for a level playing field and seeking growth through better reach of global markets.

SMEs are the backbone of economic development, especially in Asia. They currently face an era of both threat and opportunity in which they will either wither or prosper. SMEs, which were previously limited by their local presence, are now becoming increasingly borderless. Using a range of technological innovations, they are now able to gain competitive advantage with higher productivity, penetrate international markets, and even be on par with large and established companies.

Furthermore, SMEs are typically not encumbered by managing legacy systems, which makes them more ready to “run live” instantly.

Running live means speed, accuracy, proximity, and real-time business. SMEs need these elements to run well.  Through the right way of digital transformation, SMEs can now interact better with their customers by giving them a more personalised experience. They can also anticipate and analyse their customer demands, make decisions on the go with more accurate and ready data, and realise business outcomes rather than worrying about managing complexities from heterogeneous environments to disintegrated systems and processes.

Cloud adoption is one obvious way for SMEs to get their operations up and running. Using prebuilt solutions that integrate best practices, SMEs do not need to worry about customisation, localisation, and integration. More importantly, they can grow business without increasing their total cost of ownership for IT and resources. Instead, SMEs can spend more time better understanding their customers, competition, suppliers, and their own teams. Such live business improves productivity and allows more time for innovation.

When SMEs start running live, they can truly grow beyond their boundaries and be game-changers in the global industry.

For small to midsize companies, growth is live

Run in the moment. Grow with confidence.

The status quo is shifting again. Live data is transforming the way we do business, requiring us to interpret and act upon real-time data – live and in the moment. SAP solutions can provide you with new layers of visibility into your processes and uncover insights you didn’t know you had, so you can make the right decisions now. Get started with SAP for SMEs.


Elaine Liew

About Elaine Liew

Elaine Liew is Vice President of Channels, Alliances, and General Business (Southeast Asia) at SAP. With more than 25 years of experience in the IT industry, Elaine specializes in channels distribution and governance, alliances and partner management, sales strategy formulation and management, product marketing, and large bids management in the Asia-Pacific region.