Forrester research,“Maximizing the Impact of Digital Transformation,” says that 82% of respondents believe mobile is the face of digital transformation. Enterprises look at mobile as an integral part of digital transformation and depend on it to improve access to information, improve process efficiency, increase employee productivity, lower operational cost, and more, and are now rethinking their mobility initiatives in the bigger context of digital transformation.
Although the business drivers behind mobility initiatives are to increase operational efficiency, the mobile experience typically falls short of user expectations. Many enterprise apps are abandoned, and according to research by Enterprise Mobility Exchange on cracking the complexities of app development (published in August 2016), that happens for the following reasons:
- Enterprise apps are too difficult or confusing to use
- Apps lack the necessary functionality
- Back-end data has not been properly designed for mobile consumption
You must address these challenges to exploit the full power of enterprise mobility for true digital transformation. Consider a few key elements in your enterprise mobility strategy: a strong focus on the contextual user experience, impact on business results, and a common architecture spanning business processes.
Having contextual data “in the mobile moment” is crucial to understanding and responding efficiently to a work scenario. A contextual mobile app can change the user’s work experience, making it better, safer, and more efficient—or even completely transforming it. Regardless of the industry, you can benefit from the mobile transformation, as long as you make use of the data in the right context.
Mobile enterprise apps should focus on providing the user with the best data to enhance their experience and improve the overall process. Mobile technology allows simpler access to multiple enterprise and non-enterprise systems (e.g., weather data). Even better, by leveraging mobile device capabilities like location, activity history, etc., the user experience and consumption of data can be put in the right context and dramatically simplified.
Most importantly, however, the impact of mobile in digital transformation does not stop with the user experience. Mobile apps are a great way to bridge gaps between the physical and digital world. An easy example is a store visit, in which the merchandiser captures the status of the promotion, uploads pictures, provides information on out-of-stock items, etc.
So, where to start?
Mobile apps offer an ideal starting point for your company’s digital journey. Apps can transform the way business is done. These transformation journeys are often long and indirect, but with a couple of successful mobile app projects, you can develop the momentum for the transformation journey and immediately show results.
Create a contextual, consistent, and scalable experience everyone can love.
For more on the role of mobility in digital transformation, see What’s The Future Of IoT And Mobility?