Heard Around the Machine-Learning Campfire

Steven Thorne

“We can’t show you 6,000 places in Paris—you won’t have a successful booking experience,” Elena Grewal, data science manager with Airbnb, told data scientists and business leaders attending the Machine Learning Conference in San Francisco on November 11, 2016. “And so throughout our product we’re always thinking about how can we personalize, how can we make this better, how can we use data to improve the user experience? We use machine learning at all steps in the booking process.”

In addition to illuminating how Airbnb designs machine-learning–based products, the event provided a peek into how Netflix optimizes its video assets and how Amazon refines its search rankings. It also offered other lessons from more than a dozen presenters about applying cutting-edge machine-learning techniques to achieve business goals. (Videos or slides of the presentations are available from MLconf 2016). Below are some of the attendees’ tweeted highlights.

A New Way of Thinking

Ashwin Baskaran Daniel Shank of @tallainc is anthropomorphizing neural networks :-) “they need to…”, “they have a hard time…” @MLconf

Myron Weber First impression: “There’s so much I don’t know.” Second Impression: “But there are many ways to use what I do know.”

How Machine Learning Adds Value

Alan Descoins Value of the recommendation system for Netflix is estimated at 1B USD

Anna Novakovska ML helps us to understand what image would make us watch the movie!

Lauren Different color meanings in different cultures. Important for choosing how to represent shows in Netflix.

Joachim How Amazon recommends books. @MLconf

Lauren Metrics are important! Which Breaking Bad image had the best CTR [click through ratio] on Netflix? Probably not the one you think. (Answer: the bus) 

Define the Goal, Measure Results

Ashwin Baskaran Summarizing @Airbnb Elena Grewal’s intro: it’s the question, stupid! :-)

Rupinder Singh Most important step in any ML problem… well chosen Target. Interesting talk by Elena Grewal from AirBnB

Dara Strauss-Albee Elena Grewal, Airbnb: regression model for price —> classification model for bookings w/price variable. Problem definition is key

Lauren Which metric to use for Amazon search rankings -CTR or purchases? Users who searched for “iPhone” most often bought the cable.

Joachim Don’t predict user interests in 2016 based on their behaviours in 2008.

Dara Strauss-Albee Anjuli Kannan @GoogleBrain – RNN [Recurrent Neural Networks] for Gmail auto reply now generate 10% of mobile responses

Details Matter

Lauren #machinelearning workflow Step 1. Data Step 2. ??? Step 3. ML algorithms Step 4. ??? Step 5. Profit!

Adarsh Heard @MLconf “When you know what you want to learn it’s hard, when you don’t it’s harder.” @JFPuget D!

Steven Thorne

About Steven Thorne

Steven Thorne is the social media lead for the Marketing Strategy and Thought Leadership team at SAP. Responsible for the social amplification of SAP thought leadership content, he delivers on the team’s digital-first thought leadership content marketing strategy. Along with digital marketing, Steven's extensive experience includes product, developer, partner, demand generation, and channel marketing for SAP and other tech leaders including Intuit and Macromedia (now Adobe). In his spare time, he is an avid traveler, cook, and volunteer. Share your thoughts with Steven on Twitter @sthorne.