The pressure for digital transformation has never been greater. Customers expect their favorite brands to move along with them as they adopt digital lifestyles. New startups use digital technology to surpass their established, larger counterparts. And entire industries are turned upside-down along the way.
Recent studies have proven that executives are taking digital transformation to heart. For example, IDC reported that two-thirds of CEOs are relying on such strategies to shape their business models this year. However, there seems to be a gap between those who depend on it and those who have mastered it – with only 5% feeling that they have achieved a competitive differentiator, as revealed by a recent Accenture study.
Why is there such a deep divide between digital strategy and digital fluency? It could be a matter of perception of technology’s role and how deep transformation should occur in the business’ core.
Digital imposter or master: Which one are you?
Every executive knows that the customer experience is the heart of every company’s success story. However, delivering this experience through digital transformation takes more than just creating a mobile app, setting up an e-commerce site, or adding a few sensors to the plant floor. The whole journey must transform the core of the business – addressing everything from employee engagement and cybersecurity to unparalleled services.
Digital transformation is more than injecting a few new websites or mobile apps into your existing employee and customer experiences; it’s an opportunity to reboot your entire business model. Whether you’re a leading multinational automaker, or even a small or midsize business, you cannot master digital transformation without wrapping it around – and within – every aspect of your company.
Are you ready to fully realize the advantages of a true digital transformation? Check out these sessions at SAPPHIRE NOW: