5 Digital Footprints 2015 Left Behind

Geetika Tripathi

When we said goodbye to 2015, we left a year that brought digitalization and technology to our living rooms, our morning cup of coffee, our news, and our daily commute to the office. To make a long story short, there wasn’t a single aspect of a common person’s life that was not affected by the digital blizzard.

Let’s take a moment to reflect on the five major tech fads of 2015.

How 5 tech fads changed our world

1. The “whole nine yards” as a service and your “lock, stock, and barrel” on the cloud

Software, platforms, infrastructure, integration, and precisely every other aspect of any industry is now available as a service. Slowly but surely, small and big businesses alike are either considering or embarking on a move to the cloud for reasons we all are pretty much acquainted with now. The hassle of installation, maintenance, and overall administration no longer resides with the purchaser the moment the contract is signed and the subscription begins.

2. It’s all connected – the Internet of Me, the Internet of Things, and the Internet of Everything

IDC estimates that there will be 212 billion IoT devices by 2020. However, even this prediction appears to be too low, considering the enormous number of devices and machines being connected to the Internet. Beyond that, it is also enabling a super-personalized experience created through data, content, and devices.

3. Mobile-enable everything

If information cannot be accessed by a mobile phone, a tablet, or other mobile devices, it is already under the sod. Enterprise mobility is the mandate. Although it’s scary to think that we as a mobile user are being tracked every second of every day by thousands of interested parties for mobile marketing and advertising, it is definitely bringing huge benefits for many. In a nutshell, all selling and buying, clicking and uploading, teaching and learning, and promoting and pursuing are made possible through enterprise mobility.

4. Problems that lead to a “social“ solution

All business and marketing activities are happening on a social platform. Examples include e-sellers linking with social channels such as Facebook and Twitter, e-shopping with a group of friends, and liking the photo of a fabulous product on Instagram or Pinterest and ordering it on one same click right away. Social business, social commerce, social marketing, and social intelligence are here to stay.

5. The dawn of digital currency and e-wallets

Although the concept of digital currency is not new, 2015 reaffirmed the potential of many cryptographic, noncryptographic, and other currencies as Bitcoin entered the media conversation for the right – and wrong – reason. At the same time, consumers embraced e-wallets and e-purses en masse to carry out e-commerce transactions.

What this means for 2016

Although content still rules, we will continue to deal with a tsunami of data and information. To make sense out of it and to put it to the best use it to its fullest potential, effective and advanced analytics will continue to stay in vogue.

For example, the shareconomy is proving to stay to a mainstay. Just look at Uber, Facebook, Airbnb, and a bevy of others. It is possible to own everything – even if you own nothing.

And by the way, watch out for what you wear. Very soon, all wearables may become more intelligent than we ever imagined.

For more insight on how technology will affect our lives in 2016, see Tech Disruptions in 2016.

Picture credit: pixabay.com

 

 

 


Geetika Tripathi

About Geetika Tripathi

My association with SAP is eight wonderful years. I have a disposition for the latest technological trends and a fascination for all the digital buzz apart from the world of process orchestration, cloud, and platforms.