Social Selling


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social selling, blogging, social media, outcomes, metrics

Creating Content Is Easier Said Than Done

18-Apr-2019 | Paul Gallagher

The best reason to blog and use other social selling strategies is not to generate likes and shares.

customer experience

Experience Matters: Make It Relational! (Part 2)

17-Apr-2019 | Akhilesh Mahto and Jacob Vaidyan

Moving consumers from transactional to relational experiences depends on the quality and trustworthiness of applications.

luxury, exclusivity, marketing, social media, branding

How Luxury Brand Market Adapts To Modern Conditions

9-Apr-2019 | Melissa Burns

Luxury brands wrestle with embracing digital innovations without affecting their exclusive status.

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