Omnichannel Transformation

Top Stories

Aligning Digital Design And Psychology For A Better Customer Experience

17-Nov-2017 | Melissa Burns

Having a firm grasp of how people work—aka psychology—is essential to getting website or app design right. Here's what to keep in mind.

Incentives, rebates, marketing

Incentives And Rebates Still Have A Role In Digital Transformation

17-Nov-2017 | Pamela Dunn

Incentive and rebate programs are not going away, but how they're implemented is changing.

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Digitalist Flash Briefing: Machine Learning With Heart: How Sentiment Analysis Can Help Your Customers

15-Nov-2017 | Bonnie D. Graham

An innovative technology that seems anything but warm and fuzzy is actually showing some heart when it comes to the customer experience.

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