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Marketing Innovation For The Intelligent Enterprise: Storytelling Vs. Just the Facts

18-Apr-2019 | Ginger Shimp and Jeff Janiszewski

Fictional stories can inspire audiences to think about complex topics, like the human-technology interface, in a sympathetic and compelling way.

customer experience

Experience Matters: Make It Relational! (Part 2)

17-Apr-2019 | Akhilesh Mahto and Jacob Vaidyan

Moving consumers from transactional to relational experiences depends on the quality and trustworthiness of applications.

Facing The Most Pressing Critical Priority In Wholesale Distribution Head On

16-Apr-2019 | Michelle Schooff

Beginning your journey to customer-centricity – and reaping the unparalleled benefits of doing so – is easier than you think. Here's how to get started.

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