Omnichannel Transformation

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marketing, marketing strategy, customer experience

We Need To Talk About Customer Experience

19-Jan-2018 | Rita Shapiro-Das

Creating outstanding customer experiences means making each step of the consumer journey a memorable one, complete with personalization and outstanding service, across all mediums.

retail, omnichannel, e-commerce, digital strategy

Secret Weapons Of The Retail Survivors

19-Jan-2018 | Angelica Valentine

We've reached the Darwinian era of retail, where large-scale failure has become nearly normal. Retailers must evolve to stay alive.

How ‘Digital Twins’ Nurture The Customer Experience

19-Jan-2018 | Todd Hassell

By combining transactional, social, and usage data from IoT-enabled devices, retailers and others have a new opportunity to enhance the customer experience.

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