Omnichannel Transformation


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Engineer analyzing data on her mobile device in a lab

The 20-Year-Old Web Shop: Standard Solution, Please

4-Dec-2019 | Pedro Ahlers

Chemical companies still maintaining decades-old webshops must rethink their B2b e-commerce with today's customer in mind.

Inside a heavy manufacturing environment a factory engineer designs a 3D engine model on her desktop while her colleague talks with her while using his digital device

Midsize Discrete Manufacturers Raise The Stakes On Industry Evolution

26-Nov-2019 | Judy Cubiss

Customers are challenging discrete manufacturers – of all sizes – to extend the value their products and services bring.

Friends watching sports on television

Identifying And Understanding The Fan Base: Some Thoughts For Sports Industry Executives

28-Oct-2019 | Mark Lehew

Growing the fan base includes identifying and understanding the quiet supporters, those who never buy a game ticket.

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