Digital Customer Loyalty

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Man reviews orders that he received with packages next to him

The Digital Customer Experience And The Customer Journey: How Are They Connected?

11-Dec-2019 | Seung Kyu Yang

Online and offline customer experiences are linked and influence one another to comprise customer satisfaction.

Fans in Stadium Cheering

Delighting The Fans: Some Thoughts For Sports Industry Executives

11-Nov-2019 | Mark Lehew

If sports teams don’t make it quick and simple for people to engage at any point in the process, they risk fans dropping out and moving on to something else.

Cheering crowd in stadium

Growing The Fan Base: Some Thoughts For Sports Industry Executives

21-Oct-2019 | Mark Lehew

Fans are more sophisticated, discerning, and demanding than ever, which means the sports industry will have to keep pace if it is going to grow the fanbase.

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