Customer Engagement

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Marketing team from software industry discusses pricing strategy

The Dynamics Of SaaS Pricing

15-Oct-2019 | Bhomik Pande and Meenal Prasad

If you don't have a pricing strategy from the start you are missing out on the most important lever responsible for the success of your software product.

People Walking on City Sidewalk

Multichannel Engagement In The Experience Economy

14-Oct-2019 | Ruth Whalen and Alessandro Musella

Automated failover is a valuable way to reach customers quickly with important information, but it must be used in the right way and at the right time.

Small group of business colleagues and customers standing in colonnade, holding paper cups, talking, side view

Professional Services Firms Learn To “Listen” To Clients And Employees To Drive Success

10-Oct-2019 | Michael Liss

Companies can differentiate themselves by acquiring, analyzing, and sharing the right data about clients to deliver a high-value, personalized experience.

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