Customer Engagement


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Two women purchase a cake from a bakery

From Business Model Innovation To Business Model Evolution

25-Nov-2019 | Eamon Fenwick

Customers value convenience, security, choice, and peace of mind over specific features – more succinctly, we value the outcome and the experience it offers.

Fans in Stadium Cheering

Delighting The Fans: Some Thoughts For Sports Industry Executives

11-Nov-2019 | Mark Lehew

If sports teams don’t make it quick and simple for people to engage at any point in the process, they risk fans dropping out and moving on to something else.

Couple using digital tablet in airplane

The Future Of Airlines Depends On Data

7-Nov-2019 | Eva-Maria Roe

To compete in the digital age, airlines are thinking strategically about how data can help overcome the challenges they face every day in new, innovative ways.

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