Customer Engagement


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Workers and businessman in a chemicals plant

OMG! Another Customer-Centricity Project?!

7-Aug-2019 | Pedro Ahlers

Customer relationships in the chemical industry are built on personal interactions, so it's not surprising CRM has faced an uphill battle in sales departments.

Business people talking in office

Five Simple Ways To Close The Loop With Customers (And Why You Should Always Do It)

30-Jul-2019 | Stephanie Thum, CCXP

Following up with customers after they've given feedback is a must for your company's experience management practices. Here are six simple ways to do it.

Multichannel Engagement For The Experience Economy: What Does It Mean For Marketers?

23-Jul-2019 | Arti Yadav

Having a multichannel engagement strategy – the ability to reach customers via SMS, email, in-app push, and social channels seamlessly – is imperative today.

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