Today’s briefing looks at how the traditional marketing practice of customer segmentation can avoid obsolescence by making room for digitally augmented personalized marketing.
- Amazon Echo or Dot: Enable the “Digitalist” flash briefing skill, and ask Alexa to “play my flash briefings” on every business day.
- Alexa on a mobile device:
- Download the Amazon Alexa app: Select Skills, and search “Digitalist”. Then, select Digitalist, and click on the Enable button.
- Download the Amazon app: Click on the microphone icon and say “Play my flash briefing.”
Find and listen to previous Flash Briefings on Digitalistmag.com.