Five Goals For Small Business Owners For 2018

Aaron Solomon

Once you’ve wrapped up 2017, you should be hitting the ground running in 2018 for continued success. Here are five goals every small business owner should set for themselves in 2018.

Analyze 2017

While 2017 is over, don’t let it be forgotten. Review how your business performed and what drove revenue. Also pay attention to what didn’t work as well as you’d have liked and allocate your budgets and efforts accordingly. Learn from your successes and failures and use this information to set yourself up for success in 2018!

Increase your customer loyalty

In 2018, all of your competitors will (or should be) trying to take your customers. You should ensure that you have a plan in place for keeping them. Retailers may want to consider a loyalty points program or special promotions targeted at your existing customer base. Even if your business is not retail oriented, take the time to make sure your customers know that they are valued and that there is a benefit to staying with you.

Focus on your employees

A healthy business needs a competent, well-performing workforce. Take steps to not only retain your top performers, but attract top new talent. If you have staff that are not meeting expectations, coach them to improve performance or, if necessary, considering managing them out of your organization. Don’t let staffing hold you back!

Improve your social media marketing

Each passing year, social media marketing is more and more important for driving sales and ensuring success. If you don’t have a social media presence and marketing strategy, make it part of your goals for 2018 to get one started. If you already have one, make sure you’re taking the proper steps to improve it based on your 2017 performance.

Plan for expansion

A good mindset to have is that if you’re not growing, you’re falling behind. Your most threatening competitors will be working hard to grow their businesses, so don’t let them outpace you. Big or small, prioritize developing and executing a growth plan for 2018 to improve your market position!

For more tips on running your small business, visit the SAP Anywhere Customer Success Blog.


About Aaron Solomon

Aaron Solomon is the head of Training and Content Development for SAP Anywhere. With a dedicated history in knowledge management and consulting, he is driven to provide quality information to customers and help them understand how best to grow their businesses. His areas of expertise include e-commerce management, data analysis, and leveraging technology to improve efficiency.