Storytelling Is The New Essential Skill Businesses Have To Master

Andre Smith

Every online business has been obsessed with things like viral marketing and conversion-rate optimization over the last few years. In fact, some companies specifically hire professionals for those positions. They’ll do anything they need to help increase their profits in the digital age.

There is a famous saying that “everything comes back around again,” and it already looks like it’s starting to happen with the biggest marketing tactic ever invented. Digital storytelling is going to be the new buzzword of the next five years, and it will transform your company. Let’s look at what you need to know.

Raising lots of money quickly

If a company wanted to raise capital in the past, they would tell their story to potential investors locked away in boardrooms. With crowdfunding platforms only getting bigger, it’s possible to raise money sharing your story with the world.

Look closely at Kickstarter and you’ll notice people don’t necessarily back campaigns because they want the products. The story behind them plays a huge part in it too, plus it gives them a chance to be a part of that story.

Choosing your platforms wisely

When you’re busy running a real business you’d be forgiven for looking up a few quick tips you can use to grow profits. One of the most annoying tips you’ll find has to be repurposing content because it sounds good, even though it’s not very effective.

There are lots of social media platforms out there and each one requires you to tell you stories in different ways. You’ll have to learn how each one works, which will produce better results than blasting the same thing everywhere.

Social media scheduling software

You might be sick and tired of hearing about companies like Buffer, but it’s crucial you understand how they work in relation to telling stories. Does Stephen King sit down and write a few sentences per day?

When telling stories, you have to write them at the same time because the arc of the story will be fresh in your mind. It’s the main reason why storytelling is extremely easy on social media when you use scheduling software.

Creating a YouTube channel

You’d be forgiven if you thought YouTube was all about “catch cheating spouse gadgets” and “prank goes terribly wrong” videos, because they do have an audience. But TED Talks prove that business storytelling is also huge on video. Look at how many views they’ve built up, and you’ll see how many people love them. They’re the modern day equivalent of telling stories around a campfire, and YouTube is simply the easiest way to reach the most viewers right now.

Thinking micro instead of macro

Content marketing is another buzzword from the past that you still see everywhere. Just remember that blogs don’t work the same way they used to. When you don’t have people coming back to read every article, it’s hard to tell a story across multiple posts.

Now people are going to find your articles through paid ads, social media links, or search engines. It means they’ll land on a specific one, so you’ll have to master the art of telling a full story within one article.

Using editorial calendar software

Now we’re going to completely contradict ourselves by focusing on something macro, but it’s not telling stories using articles. It’s more to do with the specific content you produce in any given timeframe focusing on the same thing.

For example, storytelling might involve focusing on vegan diets if you’re a fitness company. Even though articles don’t flow together, they’re based on the same topic. Editorial calendar software is essential if you want to get this right.

Responding to customer complaints

Social platforms can be dangerous if disgruntled customers leave nasty feedback that goes viral. Companies haven’t learned to handle this properly yet. A good example of how to do it effectively can be found on TripAdvisor.

It’s now possible to come up with a brilliant story as your response to essentially save yourself from the negative consequences of bad reviews. You can even gain positive national publicity out of it.

Using storytelling to beat your competitors

Are you the number one player in your industry? No? Maybe you’re not even in the top 10, but many of those market-leaging companies will be oblivious to storytelling. That is why if you learn how to execute on it perfectly now, you’ll be able to grow your business, no matter how much competition is out there.

Do you want to learn more about customer engagement through storytelling? Read about the Purpose And The Power Of Brand Storytelling.


About Andre Smith

Andre Smith is an Internet, marketing, and e-commerce specialist with several years of experience in the industry. He has watched as the world of online business has grown and adapted to new technologies, and he has made it his mission to help keep businesses informed and up to date.