How Digital Transformation Is Changing The Future Of E-Commerce

Andre Smith

When e-commerce sites first came into existence, many shoppers were hesitant to use them. The websites presented an entirely new platform for customers to interact with sellers. A place where they could not personally see or touch the merchandise they were buying. A system where they had to pay in advance by going through a long and tedious online payment process.

Today, e-commerce has changed drastically with significantly safer online transactions and super-fast checkouts. Online shopping continues to gain popularity, creating new opportunities for both established online retailers and brand new startups. But e-commerce isn’t finished changing and improving. Let’s take a look at some of the changes that we are likely to see in the future of e-commerce.


An online shopper can now buy products such as shoes, clothes, and even glasses online by selecting the right size, fit, power, etc. This is a level of customization that was thought to be impossible when e-commerce sites were just starting. Customization is going to the next level, and online retailers will soon be able to provide individualized outfits made with a particular customer in mind. Customers will just need to enter the right data while shopping from the comfort of their home, and an outfit that not only fits perfectly, but also caters to their individual style sense, will be delivered directly to their home.

Human assistance

It may sound strange at first, but according to Varsity Tutors CEO Chuck Cohn, having human assistance while shopping online could go a long way towards not only boosting sales, but also in forging long-term relationships with customers. The concierge-style service will allow a real person to recommend products to a shopper based on personalization algorithms. Eventually, shoppers are highly likely to depend on the suggestions of their shopping assistants when trying to make their purchases.

Pinpointed recommendations

Some of the more established retailers are well known for providing great suggestions to shoppers. This is largely a result of the massive data aggregation and shopping algorithms they employ, which suggest the products most likely to appeal to specific customers. This process will reach new heights as the shopping algorithms become more advanced to include even more data from services and products used by each shopper. The results from such an algorithm, which has data from multiple sources, connected to each other only in relation to their relevance to the customer, can be astoundingly accurate.

The bottom line is that e-commerce has grown from an insignificant and limited business opportunity to a full-fledged, ever-growing market. In fact, many brick-and-mortar stores have opened up their own online retail sites in recognition of the growing business opportunities in this field. As digital transformation grows more prominent with each passing day, e-commerce will grow bigger and better as shopping from home becomes easier and friendlier.

Learn more about how to offer personalized suggestions to customers without creeping them out. See Is Personalization Killing Your Relationships With Customers?

About Andre Smith

Andre Smith is an Internet, marketing, and e-commerce specialist with several years of experience in the industry. He has watched as the world of online business has grown and adapted to new technologies, and he has made it his mission to help keep businesses informed and up to date.