Here's Why Your Website's Missing Out On Traffic

Ursula Ringham

Many consumers have access to the Internet through their mobile phones and have integrated social media into their daily lives, which can serve as a disruption to web traffic efforts. With social media dominating digital marketing as a way to reach consumers and sell products, your website may just be collecting dust. Here are three reasons why your website isn’t getting the traffic it needs.

SEO changes

From the early 1990s to the turn of the 21st century, companies simply used the right keywords to increase their ranking on search engines. This method optimized their e-commerce sites and to increase web traffic. However, the days of simplified digital marketing strategies quickly fizzled. Search engine optimization, or SEO, has changed thanks to Google’s emphasis on mobile and social-friendly sites. That means if your site isn’t optimized to work on smartphones and tablets or lacks social media links, you may be missing out on web traffic.

Useless content

Do you remember coming across web pages in the past that featured only one word repeated hundreds of times? Abundant in the early days of the Internet, such web pages promoted useless content in the form of keywords. The evolution of search technology has left this click-bait style in the past.

Now, content is king in the world of digital marketing. It’s vital to offer content that connects with readers, so focus on creating quality content that is informative and promotes thought leadership. This might be a detailed blog post that tells a unique story about the history of a product sold on your website, using multimedia or images. Generating quality content helps you establish credibility that will increase your search rankings and organically keep your target audience returning to your site.

Lack of social media integration

The feeling of community and easy interface that social media offers have driven many consumers to opt for platforms such as Facebook and Instagram instead of company websites when they are browsing for products and services. This makes it harder for your online store to gain traffic if you fail to integrate social media into your digital marketing strategy. However, you can counter this by embracing social media and creating a free social media account. Use it to guide traffic back to your site with links while promoting quality content.

By understanding the need for better SEO strategies, social media integration, and quality content, you can bring web traffic to your website.

For more on digital marketing strategies that get results, see Are Your Customers Happy With Their Digital Experience?


About Ursula Ringham

Ursula Ringham isthe Director of Digital Marketing at SAP. She manages social media and digital marketing strategy for the small and midsize business community. She was recently recognized as one of 15 Women Who Rock Social Media at Top Tech Companies. Prior to SAP, Ursula worked at Adobe and Apple in their Developer Relations organizations. She managed strategic accounts, developer programs, edited a technical journal, managed content for an entire website, and wrote and taught course curriculum. In her spare time, Ursula writes thriller novels about the insidious side of Silicon Valley.