One of the largest obstacles we have to overcome is personal resistance to change, particularly as it relates to technology.
Today, there are apps that help us stay in better shape, find our favorite music, and connect more effectively with the people we love. And even some that help us cope with change. As eager as we are to use technology to improve our personal lives, we are not always as eager when it comes to business. Is it because we perceive the stakes are higher? Let’s look at four stories of people who took their affection for technology and created massive change in their organization.
1. Drew Houston
The co-founder of Dropbox, Drew Houston decided to take the plunge into advanced technology when he got tired of moving files via antiquated thumb drives and decided to found a cloud-based system to handle data. Today, Dropbox is valued at upwards of $10 billion and growing.
2. Andrew Pole
Andrew Pole was employed as a statistician at Target in the year 2002. At that time, his job was to understand how statistical data and human behavior met and what that meant for companies.
His job description changed, however, when he learned that he could use technology and data to target a consumer market more effectively.
By linking each Target shopper with a guest ID, Pole learned to use a mix of analytics software and manpower to evaluate the data and create a more targeted, lucrative, and effective marketing campaign to various consumer segments.
3. Michael Dubin
Nobody would know Michael Dubin’s name if it weren’t for technology. The founder of Dollar Shave Club, Dubin started the company after becoming frustrated with the process of purchasing razors in traditional stores.
He needed a way to get his message out, though, and since he was an avid technology user in his personal life, he turned to the Internet. The company’s launch video went viral on YouTube and, since then, its online marketing materials have succeeded in making it a $615 million company.
4. Daniel Ek
The Swedish founder of Spotify, Daniel Ek built a multi-billion dollar enterprise by embracing technology that allowed him to provide advertising-supported free or ad-free paid music-streaming plans to users around the world. Today, the company is worth $4 billion and is one of the most-used streaming services in the world.
Adopting technology creates positive change
These people would have different stories if they hadn’t adopted technology. By implementing unique technologies in their companies, though, they produced massive, valuable enterprises. By making the decision to embrace technology in your personal and professional life, you, too, can produce positive change and outstanding achievement. Maybe you have done it already?
For more insight on how technology adoption is changing different industries at different paces, see The Internet of Things and Digital Transformation: A Tale of Four Industries.