5 Ways To Use Live-Streaming Video At An Event

Ursula Ringham

The type of content we consume is changing. Everyone wants to capture those “in-the-moment” conversations. Today, the best stories are being told through live-streaming video. Live streaming isn’t new, but its accessibility to the masses through social media is. Anyone can become a live broadcaster: Just pick up your phone, aim the camera at your subject, and live-stream your video through Facebook Live, Periscope, or Blab. Within seconds you can simultaneously educate and engage your audience, and create awareness. Instant. Accessible. Game-changing.

Over the last year, I’ve worked with many social influencers who are experts at live streaming. I learned quite a bit and plunged head first into producing live-steaming video content during Super Bowl 50 with an event called #SB50Disrupt. Now I’m heading to Orlando for SAPPHIRE NOW, the annual SAP user conference, to produce ChatLive. Business and IT executives will converge at this event to learn about new SAP products and the company’s roadmap. ChatLive will enable us to reach a significantly larger audience by broadcasting social discussions live from the show floor. We’ll tell stories of how companies are transforming their businesses and bring the live digital experience of this conference to your desktop or mobile device. Here are the five ways we are going to use live-streaming video at this event:

  1. Social amplification: Use social influencers to amplify your content. Engage with our incredible lineup of social influencers as they host our ChatLive shows. Watch Dan Newman, Brian Fanzo, Dion Hinchcliffe, Michael Krigsman, Maribel Lopez, Eric Kavanagh, Dana GardnerKevin Benedict, and many more as they reach hundreds of thousands of additional viewers.
  1. Panel discussions: Enhance the experience by live streaming a panel of experts discussing various topics. We’ll be able to go more in-depth with customers, thought leaders, SAP executives, and analysts about HR, IT, LoB, IoT, and small business topics and allow our virtual audience to engage and interact – live.
  1. Roving reporters: Provide “snackable” five- to 10-minute interviews about the day’s activities. Get a quick take on the keynote. Engage with an SAP executive. And bring instant access to the show floor.
  1. Demos: Show how to use a product. A myriad of demo stations will be set up on the show floor. Our roving reporters will show our audience how these products work, which will improve our customers’ experiences.
  1. Behind the scenes: What is it really like before or after a keynote? What types of conversations do people have on the show floor? Find out when we live-stream these snack-size shows.

Live-streaming video is changing how stories are being told. When you attend an event how will you tell the story of your experience? If you are interested in checking out ChatLive, join us virtually May 17-19 by following our social channels. Take this unique opportunity to engage with our community – in real time, from anywhere in the world.

Click here to register for SAPPHIRE NOW (#SAPPHIRENOW), which will run May 17 to May 19 in Orlando. Apple Co-Founder Steve Wozniak will speak on May 17, two days before Coldplay plays Concert Night.


About Ursula Ringham

Ursula Ringham isthe Director of Digital Marketing at SAP. She manages social media and digital marketing strategy for the small and midsize business community. She was recently recognized as one of 15 Women Who Rock Social Media at Top Tech Companies. Prior to SAP, Ursula worked at Adobe and Apple in their Developer Relations organizations. She managed strategic accounts, developer programs, edited a technical journal, managed content for an entire website, and wrote and taught course curriculum. In her spare time, Ursula writes thriller novels about the insidious side of Silicon Valley.