5 Ways To Give Thanks This Holiday Season

April Crichlow

As a business owner, you know the importance of saying thank you to your customers. Today, more than ever before, building strong relationships is a key ingredient for success. According to various studies and surveys, it takes 12 positive customer experiences to make up for one negative experience, and 55% of customers would pay more for a better experience. For the 2015 holidays, here are five easy ways to give thanks to your clients, employees, customers, and biggest supporters.

  1. A handwritten thank you note: With the digital transformation in full swing, people have grown accustomed to sending and receiving digital thank you notes. This makes sending a handwritten note your chance to stand apart from everyone else. When customers walk into your store, have them write down their addresses in a journal. At the end of each day, take time to write each visitor a note to thank them for shopping with you. Why not support other growing businesses like card company @RiflePaperCo while you’re at it?
  1. A special discount for your best customers: One of the easiest ways to thank your best customers of 2015 is with a special discount at the holidays. You might even consider sending the discount notice to them in a handwritten note (see point #1 above). As a shopper, I love getting recognition and special attention from the stores where I do most of my shopping. It makes me feel as if they are taking the time to let me know they appreciate my business.
  1. Give thanks to your employees: If you had a successful year in 2015, how much of it came as a result of having a great team to support and execute your vision? The holidays are an ideal time to say “thanks” for all the hard work and support your employees gave you throughout the year. Whether it’s a party, time off to be with their families, an extra bonus in their paycheck, or something unique, don’t let the ball drop on 2015 without making sure your team knows how much your appreciate them!
  1. Customer appreciation event: A great way to entice shoppers to visit your retail location is by hosting an in-store event. Whether you own a restaurant, furniture store, or health club, make the month of December a series of events that thank your existing customers while welcoming new prospects into your store. You can use social media – Twitter, Facebook, Instagram, and other platforms – to promote your events. This makes it easy for your customers to share your events with their social network.
  1. Give back: There are numerous ways to show your appreciation through giving back. Whether it’s supporting holiday programs in local schools, sponsoring youth sports teams, or participating in local food drives, giving back completes the circle of your business involvement in the local community. A unique idea is to make a donation on behalf of your employees to non-profit organizations like @charitywater. One year I donated a water filter in Cambodia on behalf of my team, and it was a great way to give versus receive during the holiday season.

Now I challenge you to go out and give thanks this holiday season to all of your supporters. Build and strengthen your customer relationships, and let your employees know you appreciate all their hard work. Happy holidays and cheers to 2016!

Your customers are demanding more than ever before. For deep insight on how to meet their expectations, see Marketing’s Customer Experience Mandate.


About April Crichlow

April Crichlow is the Senior Director of Global Indirect Channel Marketing at SAP. Her specialties include demand generation, multi-channel marketing, marketing analytics, ERP, Cloud, Database and Mobility software solutions.