Customer Experience


Top Stories


Who's Minding Your Experience Gap?

22-Apr-2019 | Eric Stine

Companies that understand the what and the why in the context of the how are uniquely positioned to turn lagging indicators into leading indicators.

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Marketing Innovation For The Intelligent Enterprise: Storytelling Vs. Just the Facts

18-Apr-2019 | Ginger Shimp and Jeff Janiszewski

Fictional stories can inspire audiences to think about complex topics, like the human-technology interface, in a sympathetic and compelling way.

data management, customer experience, SAPPHIRE NOW

The Evolution Of Data Management Offers Stronger Customer Experiences

18-Apr-2019 | Oliver Huschke

The first step toward rooting out lackluster business outcomes is acquiring the organizational readiness to optimize data access, connectedness, and governance.

Latest Stories | Customer Engagement

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Customer Success Stories: What They’re All About
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Latest Stories | Digital Customer Loyalty

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customer experience Experience Matters: Make It Relational! (Part 2)
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Four Steps To Address Customer Experience Personalisation Ch
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Latest Stories | Omnichannel Transformation

customer experience Experience Matters: Make It Relational! (Part 2)
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Facing The Most Pressing Critical Priority In Wholesale Dist
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Latest Stories | Social Selling

social selling, blogging, social media, outcomes, metrics Creating Content Is Easier Said Than Done
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customer experience Experience Matters: Make It Relational! (Part 2)
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luxury, exclusivity, marketing, social media, branding How Luxury Brand Market Adapts To Modern Conditions
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