Machine Learning Opens Pathway For Digital Transformation

Dave Fellers

As companies face exponentially growing amounts of data that can overwhelm individuals’ decision-making ability, machine learning provides a powerful method for helping people improve decision-making bandwidth, responsiveness, accuracy, and consistency of results.

But what is machine learning? It is the ability of software systems to learn by studying data to detect patterns and/or by applying known rules to the data for processing. Some of the key areas where machine learning can help are:

  • Categorizing and cataloging information like transactions, accounts, companies, people, etc.
  • Predicting likely outcomes and/or deciding on actions by analyzing identified patterns
  • Identifying previously unknown patterns and relationships within the data
  • Detecting new, anomalous, or unexpected behaviors and events from data

Machine learning software systems use specialized algorithms to understand the data and actions being handled by relevant processes and to learn how to improve those processes. As new observations of data, events, responses, and changes in the data environment are analyzed by the algorithms, the machine’s performance is improved and refined.

Therefore, the system is sometimes thought to have “learned” how to do its job better because it is able to continuously improve its measurable results. However, it’s important to keep in mind that the software system is not autonomously initiating creative actions on its own.

Machine learning may be able to identify new opportunities or problems needing resolution within the targeted processes and operations, but it is not designed to “think outside the lines.” In contrast, true artificial intelligence is intrinsically different and goes well beyond machine learning in terms of creative problem-solving or responding to emerging stimuli.

There are four key areas in which machine learning can deliver important results:

  • Supervised learning consists of those instances where the software machine is taught by example. In these situations, examples of the desired inputs and outputs are provided to the system, which uses them to determine correlations and logic to deliver the proper answer. This is analogous to teaching children to do a math problem by “showing their work” and then helping them do it faster or to apply the same functions to other problems after they’ve confirmed the accuracy of the process.
  • Semi-supervised learning goes a step further in that the system is provided with some data that has defined answers and other data that is not labeled with the answers. This approach can be quite helpful for situations where the data set is too large to fully characterize or has subtle variations that can’t be fully defined upfront. Semi-supervised learning enables the system to use the provided inputs and outputs in order to extrapolate rules for applying to the rest of the data.
  • Unsupervised learning occurs when the machine is used to analyze datasets to identify patterns and determine correlations and relationships. In unsupervised learning, the system cannot be provided with an answer key ahead of time. Instead, the process is modeled along the same lines as how humans naturally observe the world – by drawing inferences and grouping similar things together. As the system observes and analyzes more data, those observations and inferences become more refined and accurate.
  • Reinforcement learning entails providing the machine with a set of allowed actions, rules, and potential end states, thereby defining the rules of the game. Then the machine applies those rules to new datasets and explores different actions by observing the results. In essence, the machine learns how best to exploit the rules to achieve the desired outcomes.

All the above scenarios build on the idea that machine learning can help us go beyond the abilities of human beings by using the same rules but applying them faster and to larger data sets than people can handle.

In some ways, it’s analogous to the evolution of automobiles and trucks that can carry bigger loads over longer distances and in less time than humans previously could. Even though the journey from Point A to Point B remains the same, the efficiency of carrying larger loads and delivering them faster makes a world of difference.

Because the models and learning algorithms used in machine learning can be very complex, it can be hard for people who aren’t data scientists to understand what machine learning is and how it happens.

Again, using the automotive analogy, it’s a fact that most people for the past 100 years have learned to drive cars without needing to understand the inner workings of the engine, transmission, and steering systems. As long as we know which dials to watch and which levers to pull, we can accomplish much more than we could by hand or on foot. In a similar manner, many companies are adopting machine learning to optimize both the handling of huge numbers of repetitive tasks and to provide adaptive analysis for applying rules to new data sets and emerging conditions.

Please listen to the replay of our “Pathways to the Intelligent Enterprise” Webinar, featuring Phil Carter, chief analyst at IDC, and SAP’s Dan Kearnan and Ginger Gatling.


Dave Fellers

About Dave Fellers

For over 25 years, Dave Fellers has leveraged business and technology solutions to help companies solve pressing challenges and improve performance. Since 1995, he has focused on applying SAP products to deliver real business improvements to organizations ranging from family-owned businesses to Fortune 100 companies in more than a dozen industries. Dave first joined Bramasol in 2007 to re-launch its professional services business. Since becoming CEO in May 2011, he has guided Bramasol to record-setting growth and revenues highlighted by the successful drive to serve the Office of the CFO in Accounting Compliance, Treasury and Finance Transformation, and a major acquisition that doubled the size of the company and gave it a global reach. Before joining Bramasol, Dave spent nine years at Deloitte, and started his career at Price Waterhouse where he first worked with SAP software. Dave is a graduate of Virginia Tech with a degree in Accounting Information Systems.