Video Conferencing + Video Streaming = Powerful Combo

Vern Hanzlik

Although they are very different technologies with their own set of unique use cases, the terms “video conferencing” and “video streaming” are often used interchangeably in many organizations. Let’s explore the many unique benefits of each individually, and review how a number of market-leading companies are using both technologies together to extend the reach of both internal and external communication to global audiences.

Video conferencing

A video conferencing platform is a virtual meeting solution – for instance, Skype for Business, Zoom, or WebEx – that allows small groups or larger teams to collaborate by engaging in live, multidirectional video communication. Sometimes called a unified communications system, a video conferencing platform enables participants to see, hear, speak, and share documents and screens – just as they would in an in-person meeting – from a desktop computer, mobile device, or properly equipped huddle room.

What problem does video conferencing solve?

Video conferencing solves the primary challenge of collaboration by remote teams and globally distributed workforces, minimizing the impact participant location has on team productivity. Research shows that a significant percentage of remote users feel more connected with co-workers when using video conferencing. According to a report from GigaOm, Why video conferencing is critical to business collaboration“87% of remote users feel more connected to their team and process when using video conferencing.” With improved reliability and ease of use, the technology has become a standard tool.

What are the limitations of video conferencing?

Although purpose-built to replicate human interaction, video conferencing solutions begin to lose effectiveness from a performance standpoint when meetings, events, and presentations include more than a few dozen participants. Additionally, options for recording and sharing video conferences are limited. In cases where events can be recorded, there are few if any accessibility features (translation, transcription, phonetic searchability, user analytics) that can be applied to the recorded asset before publication.

Video streaming

A video streaming platform is a piece of software technology that allows organizations to distribute live and on-demand video over existing corporate networks on a one-to-many or team-to-many scale with no loss of video quality and no negative impact on internal systems. Often referred to by analysts as an enterprise video content management (EVCM) system, a streaming platform typically includes solutions for video asset storage, security, management, distribution, and customizable portals – as well as searchability, translation, closed-captioning, and other artificial intelligence-based services.

What problem does enterprise video streaming solve?

Enterprise video streaming platforms tackle the challenge of scale, allowing companies to deliver internal and external events. These include CEO addresses to employees, shareholder meetings, onboarding training, corporate educational classes, and marketing events to thousands of participants – even tens of thousands – across the globe, to any device, including mobile. And as robust content management systems, enterprise streaming platforms can also capture, archive, and securely distribute recorded events with any number of accessibility features including translated captions, phonetic search capabilities, and full user analytics.

What are the limitations of an enterprise video streaming platform?

Enterprise video streaming platforms do not add enough value to be useful for small events or meetings with 10 or fewer participants. And because they’re designed for large-scale live events, they don’t provide the any-to-any interactivity and dialogue inherent in video conferencing. Finally, beyond a straightforward cloud implementation, there can be considerable complexity to configuring an enterprise video streaming platform as a global resource serving many use cases and thousands of users. This is particularly relevant in verticals like banking, finance, healthcare, and life sciences, where data privacy and security are fundamentally critical.

Combining video conferencing and video streaming

For global organizations, the true power of these two enterprise technologies is realized when they are used together in a single, integrated offering. Adding a video streaming platform to an existing video conferencing system enables everyone in the organization to create live and on-demand video. In addition, video assets can be stored, secured, and extended through automated artificial intelligence services like searchability, translation, and closed-captioning.

Combining these two technologies enables executives and team leaders to stream live or recorded events to many thousands of internal or external stakeholders in the form of executive webcasts, employee onboarding courses, compliance training, crisis communications, marketing events, and so on. The video can be consumed by any user in any region on any device, with no loss of video integrity or negative impact on internal networks.

Taking advantage of technology advances

The ability of leaders to collaborate with global offices and remote workforces of all sizes has changed dramatically in the last few years, both in the technology used and the methods used to communicate. If you’re interested in extending the video conferencing with a video streaming platform, the good news is that most of the hardware and software infrastructure will most likely already be in place at your organization. What are you waiting for?

Before you choose a video solution, learn “Five Misconceptions About Hybrid Cloud Deployments For Video.”


Vern Hanzlik

About Vern Hanzlik

Vern Hanzlik has been in the enterprise software industry for almost three decades. He joined Qumu in 2012, became president in 2014, and CEO in 2015. Prior to Qumu, Vern was the president/CEO and co-founder of a company called Stellent Inc. He’s also previously been the president of Sajan Software and the president of TEAM Informatics.