Five Misconceptions About Hybrid Cloud Deployments For Video

Vern Hanzlik

A hybrid cloud approach can fit really well into a firm’s larger distributed computing scheme. When it comes to enterprise video, hybrid is the end-game deployment model for many large companies. Thanks to advancements in intelligent streaming technology, hybrid deployments have quickly shifted from a tactical stopgap solution on the technology migration roadmap to the final destination for many large enterprises.

However, in spite of the fact that hybrid technology solutions are rapidly gaining popularity in the enterprise, a number of misconceptions persist.

1. Hybrid is just a landing spot on the way to full cloud.

Until recently, hybrid enterprise video implementations were seen as a stepping stone – a logical, temporary transition phase as companies migrated from an on-premises deployment to a full, cloud-based environment. More often today, hybrid is not only the end game but an integral part of a bigger strategy: distributed computing.

Rather than a transition phase, hybrid has become a strategic objective, because cloud solutions alone simply aren’t sufficient for enterprise needs for video inside and outside the firewall. By definition, hybrid leverages the best parts of cloud and on-premises technology. It distributes video processing and delivery intelligence exactly where it’s needed to optimize performance, network bandwidth, and, last but not least, even security.

2. A hybrid video deployment requires running two platforms.

The prevailing notion today continues to be that a hybrid video deployment is essentially an on-premises platform and a cloud platform co-existing within the same environment. But in fact, a hybrid deployment is actually a single solution – built upon a distributed computing model – that is much easier to manage, maintain, and scale.

A hybrid deployment incorporates the best of both worlds:

  • A cloud core for video content management, with delivery or edge units that sit on-premises at key points around the network creating distributed video processing
  • A unified communications component that connects videoconferencing devices – also on-premises

Bonding everything is intelligent video-delivery technology that determines the fastest, most efficient way to get video to each user.

3. Hybrid deployments make sense only for companies that already have on-premises investments.

It is true that many enterprises are migrating directly from pure on-premises deployments to hybrid deployments. But surprisingly, an even greater number are starting from scratch with a cloud-only deployment and transitioning to hybrid as a second phase. In many cases, budgetary limitations or a small number of initial use cases play a role in the decision to start with cloud. But many companies that start with pure cloud-based technology have already decided to move to hybrid over time.

As use of enterprise video grows within an organization, use cases multiply, and demand for live, streaming video can quickly outstrip the capacity of a cloud deployment. And when this happens, companies often add on-premises elements – for instance, caching units or peering agents to beef up the performance and security at strategic points in their network. This essentially creates a hybrid deployment.

4. Hybrid deployments can’t be used in high-security industries like banking or healthcare.

Nothing could be further from the truth. The reality is that organizations in any industry can benefit from hybrid technology deployments. A hybrid solution allows security-conscious organizations to take advantage of cloud resources while keeping elements of their network behind the firewall and using single sign-on throughout the network.

In a hybrid deployment, all video processing is done in the cloud on the inbound side, and all delivery is handled in the edge units, creating a privatized network. Due to the tremendous flexibility of a hybrid video network, one hybrid solution can easily accommodate highly secure use cases.

5. Hybrid deployments require multiple management solutions.

Because hybrid deployments at one time were compromises between cloud and on-premises solutions, there is still a lingering perception that they require dual management systems. In fact, the new breed of hybrid solutions provides a single management solution – with end-to-end visibility and control of everything from analytics to managing software updates.

A hybrid deployment isn’t truly hybrid if it cannot be deployed and managed as one, cohesive solution. Even hybrid deployments include end-to-end management solutions that provide visibility and control of both end-user experience and network performance.

Pure cloud enterprise video deployments are no longer the gold standard that Global 2000 firms aspire to. The most innovative companies are shifting away from full cloud computing to a model based on hybrid cloud.

If you are considering moving to a hybrid video deployment, don’t let these misconceptions hold you back.

Learn the “Critical Success Factors For Each Phase Of Digital Transformation.”


Vern Hanzlik

About Vern Hanzlik

Vern Hanzlik has been in the enterprise software industry for almost three decades. He joined Qumu in 2012, became president in 2014, and CEO in 2015. Prior to Qumu, Vern was the president/CEO and co-founder of a company called Stellent Inc. He’s also previously been the president of Sajan Software and the president of TEAM Informatics.