Top 4 Reasons Small Businesses Avoid Investing In Technology

Ashley Ford

There’s an old adage: “If it ain’t broke, don’t fix it.” For today’s small business owner, overhauling an existing technology solution can seem unnecessary and burdensome, even counterproductive. But is that true? To get the real scoop, I interviewed a talented team of salespeople. Here are the top four responses they get from small business owners as to why they avoid investing in new technology—and the counterpoints.

1. “We’ve done it this way for years.”

If you’ve run a successful small business for any amount of time, you can make the argument that you don’t see a need to upgrade your systems. Clearly, your business operations have served you well. It may feel like shifting to a new technology solution is an ill-advised change to what makes your business so profitable to begin with. The problem is that the world in which your business operates is moving toward integrated systems. Decision-makers, even in small companies, need visibility of all aspects of their organization. Increasingly, your suppliers and business associates need collaborative or integrated models in order to transact with you.

2. “We already use an industry-specific solution.”

There are many niche software solutions designed to serve businesses in specific industries. You may be happy with this technology option and see no reason for change. It may give you features you believe you can’t get with a more comprehensive program.

However, a more general solution can actually serve your business growth. An alternative solution can give you everything you expect from your industry-specific software while meeting new business requirements. For example, a comprehensive program can provide metrics, reporting, and visibility you may not currently possess.

3. “We already use a solution tied to our vendors.”

Increasingly, for a business to succeed, it needs to be open to interactivity and collaboration. For that reason, you may follow the needs of your vendors and use the solution they prefer. Typically, those solutions fulfill a specific purpose for your vendors and should make the integration between your two companies seamless.

However, a more sophisticated software solution can give you the same functionality while prioritizing your own business needs. As technology has evolved, software has become increasingly agile and able to connect with a wide variety of systems. As an independent business, you don’t want a vendor to dictate the tools you use.

4. “Upgrading is too expensive for a small business.”

Cost is a huge consideration for all companies—especially small businesses. Your margins may already be narrow, and you may have found ways to work around the current deficiencies of your software solution. But the idea that advanced technology is too costly for small businesses is an outdated notion. You don’t have to settle.

Companies have made technology increasingly accessible to smaller organizations—specifically, with options that don’t require pricey on-site installations. You can run your technology solution from anywhere, giving you real-time accessibility and top-notch functionality without the price tag of new hardware and system support.

So if you think upgrading your business technology is unnecessary or counterproductive, consider the alternatives offered by the latest advances in business operations software. The reasons you had for not making the switch may no longer apply, and you may discover a new system that can help you grow your business like never before.

Looking for more insights into growing your small business? Discover SAP’s small business solution, SAP Anywhere.


Ashley Ford

About Ashley Ford

Ashley Ford is a digital marketer at SAP. She creates content relevant to small and midsize enterprises, and manages social media accounts and SME campaigns. Ashley recently graduated from the University of Washington where she studied Business Marketing and Entrepreneurship.