Showroom-Inspired Innovation Makes A Competitive Difference

Oliver Huschke

Part 2 of the “Kick-Starting Innovation” series

Judging from recent headlines and studies, digital disruption brings three choices: thrive, survive, or perish. And just as digital disruption becomes more difficult than when Clay Christensen first coined the term, concerns over the ethics of automation emerge.

Although these observations may be an oversimplification of the power of digital transformation, many businesses are still accepting the fact that change—internal or external—will happen. However, few organizations know where and how to mitigate disruption and, perhaps, introduce their own. Is it because more products are becoming digital and customers are demanding them?

No, not completely. It’s also due to the digitization of business processes.

No matter how fast, accurate, and all-encompassing, digital processes must scale up with unprecedented speed and fidelity to enable companies to establish market leadership. Otherwise, a rival may deliver a process innovation that changes the landscape of the product category and geographic market. Winners win big, and they win fast—but not for the long term if they sit idle. Competitive advantage rarely happens without experimentation, intelligent investment, and a defined plan.

Virtual showrooms: The first step toward discovering your digital potential

Much like the purchase of a new vehicle, investments in technology, innovation, and transformation cannot be taken lightly. The cost is too high, the time of ownership is too long, and the impact of the change is too big to make the wrong choice. Personally, before I purchase a new car, I like to visit the dealer showroom to see the car in real life and explore my options. And of course, a test drive is always appreciated. Having an opportunity to “kick the tires,” so to speak, usually leads to a decision that sits well with me—as well as my family and my bank account.

The same is the case when choosing digital technology and the next big innovation. A virtual showroom allows business leaders to review a selection of use cases and technology modules to gain inspiration for the start or the next phase of their digital transformation.

The virtual showroom environment shows how industry peers gain value from digital technology, advises solutions for daily operational struggles, and maps a path to long-term business and industry transformation through four key elements.

  • Innovation use cases: An end-to-end story line details how solutions enable digital transformation, describing the actual business impact and the entire innovation experience. 
  • Integrated business scenarios: Proven model-company use cases from real-life businesses minimize the effort, risk, and cost of an implementation by leveraging preconfigured systems that support end-to-end processes. This approach not only saves time and money, but it also frees your workforce to focus on differentiation and innovation.
  • Ready-to-use technology use cases: Hosting a repository of video demos, coding examples, sample architectures, and detailed project descriptions, the showroom provides insight into your digital transformation options.   
  • Digital industry examples: This aspect of a virtual showroom helps identify the coverage of digital transformation provided by model company services for a particular industry. You can also chart the prepackaged functionality on the digital value map of your industry’s transformation and highlight digital priorities that can accelerate innovation.

Jump-start your innovation journey with your own showroom experience

Every organization, team, and employee can generate new ideas for future innovation. At the same time, the business must also know which concepts can bring higher workforce productivity, better customer experiences, more-efficient supply networks, and significant competitive advantage. By engaging a virtual showroom, companies can assess whether those moments of creative genius can turn a desire for such deep-rooted advantages into a longstanding business reality.

Find out how your business can benefit from unlimited access to a showroom, a set of empowering sessions, and an innovation platform. Read the white paper “Achieve Digital Transformation and Create a System of Ongoing Innovation.”  

And don’t forget to check every Monday for new installments to our blog series “Kick-Starting Innovation.” Next week, we’ll explore the concept of digital design zone.


Oliver Huschke

About Oliver Huschke

Oliver Huschke is the global head of Solution Marketing for Digital Business Services at SAP. He has worked for SAP since 1997, starting with development where he built up and led the central test organization. Oliver was head of application management and managed marketing activities at SAP Hosting. Further stations include strategic development and Active Global Support with responsibility for global product management of the SAP Premium Engagement Program. Share your thoughts with Oliver on LinkedIn or Twitter.