4 Founders Who Did Not Flounder Digital Innovation

Christine Mykota

In our personal lives, we sometimes stand in the way of the very things that help us grow and change. And one of the greatest obstacles many of us need to overcome is a resistance to technology.

Today, there are apps that help us get in better shape, find our favorite music, and connect with the people we love. When we start adopting technology to improve our personal lives, it’s easy to extend that to our business lives as well.

4 examples of people who brought the tech we love to their businesses

1. Drew Houston

The co-founder of Dropbox, Drew Houston decided to take the plunge into advanced technology when he got tired of moving files via antiquated thumb drives and decided instead to start a cloud-based system to handle data. Today, Dropbox is valued at upwards of $10 billion and growing.

2. Andrew Pole

Andrew Pole was employed as a statistician at retailer Target in 2002. His job was to understand how statistical data and human behavior met, and to utilize that relationship to benefit the company.

His job description changed, however, when he discovered that he could use technology and data to target a consumer market more effectively.

By linking each Target shopper with a Guest ID, Pole learned to combine analytics software and manpower to create a more targeted, lucrative, and effective marketing campaign for consumers. Since then, his technology has helped many more companies “swim upstream.”

3. Michael Dubin

Dubin, the founder of Dollar Shave Club, started his company after becoming frustrated with the process of purchasing razors at traditional retail stores.

An avid tech user, he turned to the Internet to spread the word of his new venture. The company’s launch video went viral on YouTube, and since then, its online marketing materials have created a $615 million company.

4. Daniel Ek

The Swedish founder of Spotify, Daniel Ek built the multi-billion-dollar enterprise by providing ad-free streaming music to listeners around the world. Today, the company is worth $4 billion and is one of the most popular media streaming services in the world.

Adopting technology creates positive change

Each of these entrepreneurs had a unique vision, imaging what could be and then implementing technology to make it happen. Instead of focusing on short-term ROI, they worked to create a valuable enterprise through innovative use of technology.

You don’t need to change the world, or even strike gold, to succeed. But you must be prepared to focus on your vision, embrace change, and get it done.

For more strategies that help your organization embrace innovation, read Delivering On Transformational Innovation.

About Christine Mykota

Christine is a Sr. Director, Marketing, Global Channels and General Business at SAP where she leads the Digital and Social Media strategy for SMB and partners in NA. She has over 25 years in marketing beginning her career in international busines, s consulting to SMB's helping them expand their markets around the globe. She has also taught at colleges and universities in Canada,Malaysia, Kyghystan and Ukraine. She has led various workshops on strategic planning, marketing research and entrepreneurship. She has contributed to 5 international business publications and was one of five Canadians awarded for her international work. She has helped hundreds of entrepreneurs secure funds for their ventures as well as fine tune their business plans. Christine began her career in software over 15 years ago with companies large and small such as Autodesk, Business Objects and SAP and rising stars. She has worked with many Fortune 500 companies, many of which are partners of SAP. In her spare time she has many passions both active and creative.