William Newman


William Newman

About William Newman

William Newman serves as Industry Executive Adviser - Automotive at SAP, providing industry perspective and strategic direction on new and improved business capabilities and innovation. He is the recipient of the ASUG Distinguished Service Award and Volunteer Appreciation Awards as the ASUG Point of Contact for the NA Automotive SIG and Communications Chair for the Michigan ASUG Chapter. When not writing for D!gitalist, Medium or LinkedIn Editor’s Choice blogs, Mr. Newman enjoys distance running, travel and learning about some of the world’s best wine regions. An accidental orange farmer and vintner, you can follow him on Twitter and Instagram at @William_Newman.

blur people and traffic on a street at night

The Impacts Of A Pandemic: A Quick Response Guide For Automotive Leaders

31-Mar-2020 | William Newman

The coronavirus outbreak and COVID-19 illness have spread quickly across Asia and into North America and Europe this year. As of late March, automotive plants have been idled, workers are furloughed,

customer care, automotive, aftermarket

Automotive Service Leaders: Accelerating Growth In Aftermarket And Customer Care

24-Apr-2019 | William Newman

The automotive aftermarket is expected to reach a segment size of $1.2 trillion globally by the year 2030 (McKinsey, 2016). As such, customer care and service leaders need to prepare for this growth a

The Four Ways Of CASE In The Automotive Industry

2-Jan-2019 | William Newman

The introduction of CASE (Connected, Autonomous, Shared, Electrified) technologies has created a new set of choices for automotive companies. Each company — regardless of their origins as a Silicon

tractor trailing moving down a highway

Automotive Supply Chain Leaders: Winning In Supply Chain During A Time Of Industry Disruption

2-May-2018 | William Newman

Today’s automotive business is vast and complex. Particularly for supply chain leaders, these industry complexities represent several challenges unique to the complexities of the automotive indust